Marketing And Sales Analyst

Position Overview:

• As a Marketing and Sales Analyst at you will play a crucial role in supporting the marketing team's efforts to promote our laboratory services and drive business growth. This position requires a strategic thinker with strong analytical skills, market research expertise, and a keen understanding of the diagnostic laboratory industry. The Marketing Analyst will collaborate with cross-functional teams to gather and analyze data, identify market trends, and contribute to the development of effective marketing strategies.

Principal Responsibilities:

• Marketing and Sales Analysis:
• Analyze data from various sources to assess market demand, customer behavior, and key performance indicators.
• Evaluate sales performance data to identify trends, opportunities, and areas for improvement.
• Competitive Intelligence:
• Monitor and analyze competitors' marketing strategies, pricing, and promotional activities.
• Provide insights and recommendations to stay competitive and enhance our market position.
• Customer Segmentation:
• Work closely with the marketing team to identify and define target customer segments.
• Develop and maintain customer profiles to tailor marketing strategies for specific audiences.
• Campaign Performance Analysis:
• Evaluate the effectiveness of marketing campaigns through data analysis.
• Provide actionable insights to optimize marketing initiatives and improve return on investment.
• Data Management and Reporting:
• Manage and maintain marketing databases to ensure accurate and up-to-date information.
• Generate regular reports and dashboards for key stakeholders, summarizing marketing performance and key metrics.
• Collaboration with Cross-Functional Teams:
• Collaborate with sales, product development, and other teams to gather insights and align marketing strategies with overall business objectives.
• Provide support in the development and execution of integrated marketing campaigns.
• Market Positioning:
• Contribute to the development of marketing strategies that enhance the company's brand and positioning in the diagnostic laboratory industry.

Experience/Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Analyst, preferably in the healthcare or diagnostic laboratory industry.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent understanding of marketing principles and strategies.
• Ability to interpret complex data and present insights in a clear and concise manner.
• Strong communication and collaboration skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and experience with marketing analytics tools.

Job Type: Full-time

Pay: $65,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person