Marketing And Outreach Director

Emerald Coast Regional Council is one of ten regional councils in the state of Florida. For more than 55 years, ECRC has supported its seven-county region in technical assistance, economic development, and planning across a multitude of disciplines, programs, and services. ECRC team members enjoy a generous benefit package and true work/life balance as they serve the area known for community, growth, and the unrivaled beauty of the Emerald Coast.

The Emerald Coast Regional Council is seeking a Marketing and Outreach Director. Under the supervision and guidance of the Chief Executive Officer, the Marketing and Outreach Director works as a part of ECRC’s core management team, directing and managing a team of professionals in marketing, outreach, and public relations; as well as performing advanced-level Marketing and Outreach work for the Emerald Coast Regional Council (ECRC). Responsible for creating opportunities and marketing materials to educate and inform the public on the planning process and programs available through the ECRC and the transportation and planning organizations it supports.

EXAMPLES OF ESSENTIAL FUNCTIONS:

• Leads ECRC Marketing and Outreach in conjunction with the Chief Executive Officer
• Works with senior management and outside organizations on developing a Council-wide marketing plan; coordinates interviews and fields questions from the media; creates and maintains brand standards for marketing pieces; solicits bids and coordinates with vendors
• Oversees all marketing materials created by Marketing and Outreach team
• Researches organizations and populations for outreach opportunities; researches traditionally underserved populations and develops methods to raise their awareness of transportation issues; creates a platform from which they can provide feedback
• Develops presentations to educate the public on the planning process
• Builds relationships with community leaders and the media
• Directs professional staff and provides appropriate programmatic training as needed
• Provides overall management of public involvement programs on behalf of ECRC
• Keeps Chief Executive Officer apprised of progress, meetings, reports, information and all materials relevant to public involvement of ECRC
• Responsible for updating information and manuals related to the public participation process
• Coordinates with consultants and interns as needed on large-scale campaigns
• Designs print pieces; writes articles, public service announcements and news releases; writes, edits and designs a monthly newsletter
• Ensures that all events meet specific federal regulatory compliance guidelines (i.e., Title VI, ADA); coordinates the annual Council-wide compliance training
• Documents all public involvement activities (mandated and elective) and reports findings to appropriate agencies and departments as required
• Creates and manages the social media content for the ECRC Facebook and Twitter pages as well as specialty social media pages for specific departments, programs and events
• Creates and manages content (written and graphical) on the ECRC website as well as updates content for other staff members
• Manages several databases of email subscribers and media

(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other related duties as assigned.)

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in communications, marketing, or related field
• Ten (10) or more years’ Marketing and Outreach experience with at least three (3) years of supervisory experience
• Must pass a pre-employment drug screen and background check

PREFERRED QUALIFICATIONS:

• Experience in public speaking
• Experience working for a government entity
• Strong knowledge of computers and software (Adobe Creative Suite, Mailchimp, Wufoo, etc.)

HOW TO APPLY:

Please visit https://www.ecrc.org/employment to obtain an application and instructions regarding submission. Candidates will not be considered until both the application and resume are received.

The ECRCis an Equal Opportunity Employer. In compliance with United States Equal Employment Opportunity guidelines and the Americans with Disabilities Act, the ECRC provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. ECRC is a Drug Free Workplace.

Job Type: Full-time

Pay: From $82,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Pensacola, FL 32502