Marketing Analytics Consultant

Who We Are

MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and open-sourced to ensure our recommendations and systems last long-term. As a boutique consulting firm, we pride ourselves on:

• Deep Go-to-Market® Expertise - We are a mix of go-to-market strategists and execution-oriented practitioners who wrote the book on multi-channel commercial strategy
• Data-Centric Approach - We love measuring results and understand the value of the good and the bad to unearth real performance optimization
• Human and AI-Powered Insights - We drive commercial agility with a constant pulse on our client’s markets and consumers, through technology-generated and human-curated insights
• Agile Extension of The Client - We are an extension of our client’s team, so we flex priorities to be able respond to their changing needs and technology infrastructure
• In-Market Actionability - We go beyond strategy to ensure we deliver go-to-market solutions where, when, and how they can best be put into action

Who We’re Looking For

MarketBridge is looking for a Marketing Analytics Consultant to support program strategy and execution to help clients improve their marketing and sales outcomes. We prioritize fast growth and professional development for our Consultants so you will quickly work with clients to solve some of their most pressing problems, leveraging a variety of tools and methods including qualitative and quantitative analysis, go-to-market-strategy, and data science. You’ll support work on a broad range of projects, such as:

• Growth planning and territory design
• Account-based marketing
• Multichannel marketing strategy
• Buyer journey mapping
• Segmentation and assignment
• Market insights, sizing, and research
• Quantitative and qualitative research

Responsibilities

• Project Support (Strategy and Execution): Supporting project teams in executing work for our clients including campaign KPI analysis, PowerPoint deck development, synthesizing interview findings, conducting secondary research to support positioning/recommendations, and generating strategic and innovative ideas to help support customer acquisition and retention across digital and traditional channels for specific audience types/personas
• Storytelling & Strategy: Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients
• Data Analysis: Solve problems using a hybrid creative-scientific approach including database marketing, marketing campaign reporting, and investigative descriptive analytics
• Research: Conducting competitor analyses, uncovering best practices, and supporting research studies both qualitative (focus groups, interviews) and quantitative (surveys)
• Client and Vendor Engagement: Building relationships with clients and vendors and working with project teams to develop and present deliverables within PowerPoint (and other Microsoft Office programs) to clients
• Mastering Cutting-Edge Tools: Including, but not limited to, Excel, PowerPoint, SQL, R and/or Python

Qualifications

We are looking for a motivated individual who is eager to learn and grow while making a difference to our team and our clients. We are looking for someone who:

• Has a bachelor’s degree with a 3.3+ GPA and 2-4 years of consulting experience
• Has a background in highly quantitative hard sciences (advanced math, computer science, or economics) or highly quantitative social sciences
• Has experience using reproducible approaches (e.g. R, Python) to analyze data and is comfortable using Excel and PowerPoint to create powerful data-driven narratives
• Is comfortable using big or small data environments to answer questions and then develop an overall story about what the analysis means
• Can balance multiple projects at one time, under tight deadlines
• Has excellent written and oral communication, presentation, and analytical skills
• Is extremely conscientious, with a strong attention to detail and excellent organizational skills

Note: This position requires the ability to work in the United States without visa sponsorship. MarketBridge is an Equal Opportunity Employer.

The ideal candidate will:

• Show extreme curiosity, with a love of continuous learning, a willingness to ask questions, and an interest in new tools and techniques
• Be an intellectually stimulated problem solver, a quick learner, a critical thinker, and an independent self-starter who can turn ambiguity into results
• Be a true team player with a positive attitude, who is comfortable collaborating on projects to deliver top quality work to our clients
• Have a strong leadership drive, a contagious enthusiasm for the work we do, and a friendly and approachable demeanor
• Prioritize innovation and strive to create the best solution with the resources available

Our Culture

MarketBridge is an organization with an entrepreneurial spirit, full of smart, fun to be around, lifetime learners who want to make a real difference for our clients every day. We are proud to say that our most valuable asset is our people. High performers are recognized and rewarded for their efforts, and you will be working alongside some of the best and brightest people in the industry. Our long-term success depends on a culture in which development is employee-owned, manager-guided, and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directed or business-sponsored courses to help drive their careers.

We are proud to have been named one of The Washington Post's 2023 Top Workplaces in the Washington, D.C. area!

Our Office: Our office is designed for innovation, collaboration, and the needs of our diverse workforce. Conveniently located in the heart of Bethesda, MD, we take the stress out of commuting and keep employee well-being in mind.

• Hybrid work model
• Business casual dress code
• Easy access to the Metro Red Line and underground garage parking (with subsidized metro fares and free in-office parking)
• Open seating plan
• Standing desks
• Fully stocked café
• Wellness room (serves as a place for physical/mental rejuvenation during the workday)
• Fitness center

Our Benefits: We provide a benefits experience centered around wellness. It is important to us that every MarketBridger feels cared for and valued.

• Industry competitive compensation and performance-based bonuses
• Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours
• A wide array of healthcare options including medical, dental, and vision coverage
• Yearly health and wellness reimbursement
• 401(k) savings plan with company match
• MarketBridger-led Social and Wellness Committees
• Quarterly tenure anniversary and “Above and Beyond” awards
• Referral bonus program
• Mentor program for new hires
• Continuous learning stipend
• Firm-wide social events including holiday parties, baseball games, and happy hours

Our Impact: From volunteering to fundraising, MarketBridgers regularly participate in activities that support humanitarian and environmental non-profit organizations (e.g., Doorways, One Love, Dress for Success). Some of these activities include:

• Volunteering at Shepherd’s Table, an organization that addresses food insecurity and homelessness
• Annual MarketBridge Valentine’s Day candygrams fundraiser
• Community service with the Rock Creek Conservancy to reduce litter and invasive plant species
• Yearly photo contest to encourage MarketBridgers to get involved in nature

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