Marketing Advertising Specialist

Why is This a Great Opportunity?

This job presents an excellent opportunity as it encompasses a diverse range of responsibilities, including developing and executing comprehensive social media and brand plans, overseeing website redesign with innovative content implementation, and leading marketing efforts for a new entity introduction. The role also involves fostering a positive company culture through team-building events, employee recognition, and talent acquisition strategies, making it a dynamic and impactful position.

Job Description:

Social Media/Brand Plan:

• Develop and execute a social media and brand plan for attracting customers on platforms such as Instagram, Facebook, Twitter, and Linkedin.

Website Plan:

• Oversee the redesign of our website, ensuring it is user-friendly, mobile-responsive, and optimized for analytics.
• Implement video and drone content to enhance the user experience.
• Develop strategies for selling Wabash parts through the website.

New Entity Introduction:

• Lead the marketing efforts for the grand opening, including ribbon-cutting ceremonies and media coverage with publications such as Biz Journal.
• Develop and execute a vendor open house to showcase our products and services.

Identity Confirmation for River-Roads Sales & Leasing:

• Implement advertising, marketing, and sales initiatives to confirm the identity of River-Roads Sales & Leasing within the new entity.
• Develop a sales plan, leveraging website traffic and other channels.

Sales Plan:

• Utilize platforms like Truckpaper, NTDA, and cold calling to generate leads.
• Establish relationships with trucking associations in Missouri and Illinois.
• Implement CRM (Zoho) to manage customer relationships.
• Expand partnerships with additional equipment manufacturers.
• Create a driver-friendly environment at the new shop and advertise on trucking driver apps.

Company Culture:

• Organize team-building events to foster a positive and collaborative work environment.
• Manage the company intranet and ADP platform.
• Create a monthly newsletter to keep employees informed.
• Recognize employee anniversaries and birthdays.
• Coordinate recurring giveaways such as turkeys, peaches, and tickets to blues events.
• Implement Driver/Mechanic Appreciation Week.

Employee Hiring:

• Assist in the creation of job postings on platforms like Indeed, Zip Recruiter, and LinkedIn for talent acquisition.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field. (preferred)
• Proven experience in marketing and advertising.
• Familiarity with CRM tools and digital marketing platforms.
• Strong communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.

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