Your role will be to help grow the business and expand the health market with the goal of 10% year over year. You will lead the development and implementation of business plans and strategic activities with market leadership and partners in business development and client leadership to source, position, anticipate and articulate market trends and potential impacts. Working closely with market leaders, you will develop strategies and help align the team toward growth. You will execute against the business needs and internal operations of our health market across the firm, with emphasis on market strategy, market performance, strategic brand marketing and high-profile initiatives to drive the market's growth and innovation. As part of a core leadership team supporting the Health Director(s), you will wear lots of hats-strategist, operations guru, problem-solver and chief-of-staff and business development to include supporting strategy for pursuits. Your finger will be on the pulse of the practice and the business of health inside and outside the firm. You will develop stellar relationships with plenty of people-everyone in health, our entire BMBD team, our colleagues in science & technology and education-and in our business lines. Consider yourself a key voice for the market and a liaison for people to navigate the world of health across CannonDesign. Most important is your connection to the Health Director(s), who will rely on you to keep the practice firing on all cylinders.
AREA OF FOCUS
Practice Strategy & Implementation
- Partner with Health Director(s) on market strategy and differentiation, and development of a growth plan with strategic priorities for success, including expertise, services, clients, geographies and investment.
- Facilitate the translation of the national strategy into regional and office strategies as actionable plans that reach client and marketing goals through facilitated planning and ongoing progress.
- Conduct and manage market research on industry trends to inform the growth of the sector. Includes insight from direct client outreach, industry events and feedback provided by Health Market Leaders, Client Leaders and SMEs.
- Fully understand our people and project expertise-become the go-to resource for information and advice.
- Work in close partnership with Health Director(s) to keep practice initiatives aligned with firm initiatives. This includes coordinating business and strategic planning for health, communicating with offices throughout the process and proactively monitoring progress.
- Facilitate development of our health practice strategic plan, including a 3-5-year plan that includes growth avenues and marketing and topline strategies.
- Work with Health Director(s) to develop and manage budgets.
- Lead the development of the Health Market Business Plan. Work with the Health Director(s), Health Market Leaders and Business Development Leaders to assess market position and develop a national annual business plan.
Research, Analysis, Knowledge Sharing
- Facilitate and provide market research analysis to gain and apply market-specific knowledge to be more successful and guide growth.
- Review practice performance, identify areas of risk and formulate action plans.
- Serve as a trusted advisor and sounding board to Health Market Leaders. Proactively and independently identify and analyze problems, develop solutions and deliver results.
- Partner with our Knowledge Management and Marketing teams to develop and maintain a rigorous approach to content management.
- Develop messaging for core team and board meetings, market meetings, conferences and more relative to vision and business strategies.
- Develop messaging for monthly, quarterly and other periodic meetings and market events.
- Identify opportunities and devise strategies to improve brand consistency in the market and cross-market, as measured by client perception surveys and other metrics.
- Work with Health Director(s), Health Market Leaders and Business Development Leaders to drive business plan strategy and execution. Leverage market research, competitive intelligence and internal data to formulate plans that align with health's strategic framework and achieve the right balance of new clients, existing clients and cross-selling opportunities.
- Conduct marketing trend research, including attendance at select conferences.
Other Responsibilities
- Strategic Program Initiatives - Support the Initiative Champions and Health Director(s) as necessary.
- Special Events/Colloquia - Lead the strategy and development of health-wide events for culture building and education.
- Core Team Presentations - Support the Health Director(s) to develop content as required.
- Support the Health Director(s) to develop content for bespoke presentations for road shows, potential acquisitions, PR and conference presentations, and other needs.
- Liaise and partner with BMBD Team in the development and execution of these responsibilities.
- Bachelor's degree in a relevant field required.
- 12+ years' experience in similar/related role including experience working in the health industry required. Experience working in A/E/I industry preferred.
- Ability to anticipate and articulate health market trends and understand the potential impact.
- Experience leading the development and implementation of business plans.
- Proven track record with success in strategic pipeline development.
- Experience in developing and facilitating problem solving sessions.
- Experience implementing strategies and business development/project pursuits.
- Exceptional communication and presentations skills.
- Ability to support team growth, working in a collaborative environment.
- Advanced working knowledge of MS Office applications including Word, Excel, Outlook and PowerPoint, and ability to work in various software applications as needed. Familiarity with SharePoint and Miro is also a plus.
- Experience with CRM (Salesforce or Microsoft Dynamics) a plus.
- Able to travel.
- We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about.
- We are committed to ensuring our practice is equitable for all employees, representative of the communities around us - and focused on the future of design. We advocate for equity, diversity, and inclusion efforts through the leadership of our DEI Council, Employee Resource Groups and other community advocacy initiatives.
- We're about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we're ready for you.
CannonDesign recognizes the value of diversity in our workforce. We are committed to equal opportunity. We consider all qualified employment applicants without regard to race, religion, color, gender, age, national origin, sexual orientation, gender identity, partnership status, protected veteran status, disability, or any other status protected by federal, state, or local law. Individuals who hold legal work authorization applicable to employment at CannonDesign in the United States will be considered without regard to citizenship/alienage.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly