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SalaryTEECOM \u007C We Make Technology Work in Buildings
Advancing human performance. Creating more sustainable buildings. Utilizing machine learning. If these concepts intrigue you, you might be a perfect match for the energetic, collaborative environment at TEECOM. We’re a $45+ million/year consulting engineering firm that has grown at an average rate of 20% per year for the past 20 years. We create technology systems that deliver digital experiences at some of the world’s most innovative companies. We work hard in a fast-paced professional environment that will challenge you to learn and grow, and we also play hard through team socials and philanthropic events that foster camaraderie. TEECOM is one of the fastest-growing companies in the San Francisco Bay Area, and our staff has voted TEECOM one of the Best Places to Work. Join us and make TEECOM even better.
About the Position
The Market Intelligence Specialist is responsible for collecting, analyzing, and interpreting market data and information to provide insights and support strategic decision-making within our organization. You will play a key role in gathering data on market trends, competitors, customers, and industry developments to help drive business growth and maintain a competitive edge. The ideal candidate is someone who has a passion for research and content development and is not afraid to explore new marketing strategies.
Please submit your resume and a cover letter.
Impact
- Represent TEECOM Values and Guiding Principles: Demonstrates that they CARE about clients and fellow team members, add VALUE, and earn and build TRUST.
- Deploy Market Intelligence Research and Analysis: Conducts thorough research and analysis of findings to present to cross-functional teams and leadership influencing business strategies and decision-making.
- Develop Content: Creates impactful content that aligns with overall content direction, target audience, messaging, and channels
- Develop Process Documentation: Creates Market Intelligence documentation to ensure consistency and transparency throughout the organization.
- Solicit Client Feedback: Collaborate with the Project Delivery team to routinely request client(s) feedback and utilize it to improve the market positioning messaging.
Influence
- Lead by Example: Set an example for the team by aligning their actions with their words.
- Indirect Mentorship: Provide indirect mentorship to anyone who asks questions or needs guidance.
Knowledge
- Industry Knowledge: Knowledge of the AEC industry, including market dynamics and emerging trends.
- Data Analysis Proficiency: Strong skills in data collection, analysis, and interpretation to present to leadership for strategic decision-making.
- Competitor Analysis: Ability to conduct thorough competitor analyses, understanding competitors' strengths, weaknesses, strategies, and market positioning.
- Market Research Techniques: Familiarity with various market research methods, including primary and secondary research, and the ability to select and apply the most appropriate techniques for specific objectives.
- Technology and Tools: Proficient in using Market Intelligence tools, databases, and software.
- Content Creation Expertise: A strong command of language, grammar, and writing styles, with the ability to create engaging and high-quality content across various formats, such as blog articles, case studies, social media posts, and more.
Skills
- Research and Analytical Skills: Ability to conduct thorough market research, analyze data, and extract actionable insights.
- Data Management: Proficiency in collecting, organizing, and managing datasets to present to leadership, leading to thoughtful analysis.
- Industry Knowledge: In-depth understanding of the industry, market trends, and competitive landscape.
- Competitor Analysis: Capability to assess and analyze competitors' strategies, strengths, and weaknesses.
- Market Forecasting: Skill in identifying potential opportunities and assessing potential risks.
- Competitor Analysis: Capability to assess and analyze competitors' strategies, strengths, and weaknesses
- Writing Skills: Proficiency in creating clear, concise, and compelling written content, ensuring accuracy and alignment with organizational objectives.
- Collaboration and Communication: Strong written, interpersonal, and verbal communication skills to collaborate with cross-functional teams and stakeholders and convey complex market information clearly and concisely.
- Prioritization: Ability to prioritize and complete simultaneous projects.
- Technology Proficiency: Familiarity with Market Intelligence tools, databases, and data visualization tools. Not afraid to explore and master new tools or applications.
- Strategic Thinking: Ability to think strategically and contribute to developing business strategies based on market insights.
- Problem Solving: Capacity to identify challenges, propose solutions, and make data-driven recommendations.
- Project Management: Effective organizational and project management skills to manage and prioritize multiple tasks and deadlines simultaneously.
- Adaptability: Flexibility to adapt to market conditions and adjust strategies accordingly.
- Ethical Conduct: Adherence to ethical standards in collecting and analyzing market information.
- Continuous Learning: Commitment to staying updated on industry trends, emerging technologies, and evolving market dynamics.
- Presentation Skills: Capability to create and deliver compelling presentations to internal teams and senior management.
- Attention to Detail: Meticulous attention to detail to review, edit, and proofread proposals for consistency, coherence, and adherence to guidelines.
- Knowledge of Proposal Development: Familiarity with the end-to-end proposal development process, including understanding RFP/RFQ requirements, creating compliant responses, and maintaining a centralized repository of proposal content for future use.
- Software: Use applications effectively and efficiently (GitHub, G-Suite, Slack, Adobe Suite, etc.) to communicate and deliver work products. Be agile and willing to learn new software and applications as needed.
Essential Duties and Responsibilities
- Market Research: Conduct secondary market research to gather data on industry trends, customer behavior, and competitor activities. This may involve conducting interviews and analyzing publicly available data sources. In collaborating with the client relations team, track in-pursuit projects and develop profiles of our active target clients, focus intel collection on prospecting opportunities and profiles of our target organizations, and collect intel on funding, project pipelines, and in-pursuit projects in emerging markets.
- Client Feedback and Research: Conduct primary research through direct client feedback sessions to understand specific client needs, preferences, and pain points. Utilize the client intel gathered to tailor value prop messaging for TEECOM’s website, social media, marketing collateral, and pursuits.
- Competitive Research and Analysis: Monitor and analyze competitors' activities, strategies, and market positioning. Assess their strengths, weaknesses, and areas of opportunity to support competitive positioning and differentiation.
- Market Data and Trend Analysis: Track and analyze market trends, industry developments, and emerging technologies. Utilize statistical analysis techniques, data modeling, and other analytical methods to analyze the market data. Stay updated with the latest market trends to identify potential opportunities and threats.
- Data Visualization and Reporting: Prepare reports, dashboards, presentations, and visualizations to communicate Market Intelligence findings effectively. Present complex information clearly and concisely for stakeholders, including senior management and cross-functional teams.
- Strategic Recommendations: Provide actionable insights and strategic recommendations based on Market Intelligence findings. Collaborate with key stakeholders to develop market entry strategies, positioning, and marketing campaigns.
- Market Intelligence Tools and Systems: Utilize Market Intelligence software, databases, and analytical tools to manage and analyze market data efficiently. Stay updated with emerging tools and technologies to enhance data analysis and reporting capabilities.
- Cross-Functional Collaboration: Collaborate and build trust with cross-functional teams, such as client relations and project delivery, to understand their information needs and provide relevant Market Intelligence support. Align Market Intelligence efforts with business growth objectives.
- Industry Monitoring: Stay abreast of industry trends, regulatory changes, and competitive landscape developments. Monitor industry news, attend conferences, and participate in industry networks to gather valuable market insights.
- Content Development Source and produce market-specific content that captivates TEECOM’s target audiences and motivates them to engage with TEECOM. Collaborate with the Market Intelligence team to plan and coordinate timely dissemination of content every quarter.
- Continuous Learning: Stay updated with research methodologies, analytical techniques, and best practices in Market Intelligence. Engage in professional development activities and leverage resources to enhance skills and knowledge.
- Pursuit Strategy and Support: Collaborate closely with cross-functional teams, gather relevant project information, coordinate input from technical experts, and synthesize complex technical content into compelling and cohesive proposal narratives that effectively communicate the firm's capabilities and unique value proposition.
- Documentation: Create, review, update, and document internal market intel processes to TEECOM-designated repositories.
Additional Tasks:
- Procure project photos and relevant project data to create project case studies.
- Prepare media releases and articles for trade publications.
- Prepare project award submissions for industry-related publications.
- Track and support technical staff for industry conferences.
- Monitor bid portals for target clients.
- Perform other work as assigned.
What Success in this Role Looks Like
- Demonstrate expertise to help shape and enhance TEECOM's strategic decision-making processes.
- Conduct comprehensive market research to provide actionable insights.
- Stay abreast of industry trends and offer valuable perspectives on potential opportunities and risks
- Demonstrate proficiency in data analysis and effectively translating complex information into strategic recommendations.
- Contribute to developing strategies to aid TEECOM in maintaining a competitive edge.
- Provide accurate and timely market forecasts and competitor analysis.
- Contribute to the overall understanding of the market landscape.
- Collaborate seamlessly with cross-functional teams to ensure alignment with organizational goals and objectives.
- Timely execution of original content that motivates our target audiences to engage with TEECOM with measurable KPIs.
- Support TEECOM’s Marketing team with developing clear, concise, and compelling proposals while ensuring alignment with TEECOM’s objectives and compliance with pursuit guidelines.
Experience
- Bachelor’s degree in Business Administration, Market Research, Marketing, Public Relations, Journalism, Communications, or a related field
- 5+ years of Architecture, Engineering, and Construction (AEC) experience
- Experience with Adobe Suite (InDesign, Photoshop, Illustrator)
- Experience with Market Research
- Experience with Content Marketing
- Experience with Project Management Tools (Asana and GitHub a plus)
- Experience with Pursuit Development
This compensation will vary depending on your role-related skills, experience, knowledge, and subject matter expertise. TEECOM is committed to making sure that we are the right fit for each applicant and that each applicant is the right fit for our team. As we get to know each other throughout the interview process, the compensation may vary within the stated range.
Your level will be evaluated and determined during the interview process. Please submit your resume and a cover letter. Profiles without a cover letter will not be considered.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
NOTICE TO THIRD PARTY AGENCIES: Please note that TEECOM does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, TEECOM will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, TEECOM explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of TEECOM.
