Manager, Paid Search (Remote, U.s.)

• Day to day oversight of Paid Search, shopping, and PMAX campaigns

• Manage the execution of campaigns, ongoing bid optimizations, budget pacing, etc.

• Analyze search performance data to gain insights, identify areas of improvement, grow website traffic and conversions and help integrate into strategic plans

• Provide regular performance reporting and communicate performance drivers/trends through data storytelling

• Collaborate with Senior Manager, Paid Search to create and execute ongoing testing plans for ad copy, keyword expansions, landing pages, industry betas, etc.

• Keep pace with search engine and PPC industry trends, best practices, and developments

• Collaborate with internal teams such as creative, brand marketing, and product to ensure that Paid Search strategies align with overall brand objectives and messaging

• Research, analyze, and crush competitor advertising programs

• Assist in the management of relationships with external partners (e.g. Google, Microsoft)

• 3 - 5 years Paid Search experience

• BS in marketing or related field

• Working knowledge of Google Analytics, Google Ads, Bing Ads, and preferred familiarity with Search Ads 360

• Experience working with feed management platforms (Productsup, Feedonomics, ChannelAdvisor, etc.)

• Thorough knowledge of search, shopping, and PMAX campaign structure, optimizations, trends and best practices

• Previous experience driving profitable campaigns with large multi-million-dollar budgets

• Well versed in performance marketing, conversion, remarketing, shopping feeds, and funnel messaging optimization

• Familiarity with industry tools that assist with competitive analysis, forecasting, testing, etc.

• Proficient in Microsoft Excel used specifically for pivot tables, vlookups, and data trend analysis

• Excellent written and verbal communication skills

• Very strong attention to detail and demonstrated analytical skills

• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.

Physical Requirements

Physical activities may occasionally include:

• Remaining in stationary position, often standing, or sitting for prolonged periods of time.

• Adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantly include:

• Communicating with others to exchange information.

• Repetitive motions that may include the wrists, hands and/or fingers.

• Assessing the accuracy, neatness and thoroughness of work assigned.

Environmental Conditions may occasionally include:

• Noisy open office environment