Manager of Annual Giving

Looking to innovate, grow, and make a positive impact on the lives of others? Join a nonprofit service and advocacy organization whose mission is to improve the lives of older adults, especially those who are struggling.

We Are NCOA and we believe every person deserves to age well. That’s why we’re on a path to improve the lives of 40 million older adults by 2030. NCOA, a national voice for every American’s right to age well, has an exciting opportunity for a Manager of Annual Givingin its Arlington, VA office.

The Manager of Annual Giving works with the Senior Director of Philanthropy to strengthen NCOA’s individual giving program to advance NCOA’s mission and grow unrestricted revenue. The Manager of Annual Giving is responsible for the development and management of Annual Giving strategies and campaigns for individuals including seasonal and monthly campaigns, social and paid media, email marketing, donor acquisition, and donor retention and advancement of multi-year commitments. Essential to this role is the development of donor stewardship initiatives including but not limited to a sustaining monthly giving program and bringing to the table new ideas for donor prospecting and marketing.

Positions at this level typically report to a senior director and require advanced knowledge and experience as well as management capabilities. Incumbents are required to make independent judgements within their scope of work and require minimal oversight. Incumbents generally have eight or more years of experience in their discipline and a bachelor’s degree or the equivalent, as well as substantive experience at this level. Graduate level degrees may be considered in lieu of experience.

To apply, please submit a resume, along with a cover letter, and two recent writing samples. The cover letter should introduce and describe the impact of the two recent writing samples: one for current donors and one for prospective donors.

KEY RESPONSIBILITIES

• This position is highly collaborative, requires keen project management skills, and works to improve key performance metrics with Advancement Team members to increase engagement and donor conversion through multiple channels, e.g., digital platforms, email marketing strategies, social and paid media strategies, and data-driven donor segmentation.
• In collaboration with the Senior Director of Philanthropy,set the tone and direction of overall individual giving campaigns.
• Build on lessons learned and industry best practices to design and lead individual giving strategies that achieve aggressive donor engagement, conversion, retention, and revenue goals.
• Create and lead all individual giving campaigns—strengthening existing year-end and spring initiatives, and developing smaller, monthly efforts—that facilitate 12-months of giving opportunities to donors and prospects.
• Create and lead strategies and programs that drive cultivation, stewardship, relationship management, and annual gift upgrades.
• Develop and manage a donor-informed monthly giving program.
• Synthesize internal and external data to create donor profiles that drive acquisition through direct mail and digital channels.
• Develop messaging and edit content working in tandem with the Marcomm team’s brand building efforts and define cohesive message testing strategies to continually improve donor communications in a methodological manner.
• Develop and drive digital marketing strategies in collaboration with Advancement’s Digital & Marcomm teams to engage, convert, and retain individual donors and prospects.
• Manage consumer-facing planned giving tools, identify prospects for estate planning education, and facilitate digital/print outreach.
• Collaborate with Administrative staff on in-house donor mailings and other fundraising campaigns and donor-stewardship requirements.
• Achieve performance measures/accountabilities including but not limited to:
  • Increase Annual Giving revenue and active donor file, including donor acquisition and retention (specific targets to be developed annually)
  • Support the development of a major gift program for NCOA (shared with the Senior Director of Philanthropy and the CDMO)
  • Help achieve national leadership gift goals for the annual fund campaign (targets to be determined)
• Other responsibilities as required.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Bachelor’s degree and 8+ years of individual giving experience.
• Minimum of 5 years of successful digital fundraising experience.
• Strong writing, message development, and project management experience.
• Excellent written and verbal presentation skills necessary, including the ability to articulate the case for support so individuals “buy into” NCOA’s vision/mission/goals.
• Interest in major gift and/or related engagement preferred.
• Familiarity/knowledge of tax laws that impact charitable giving, personal assets, and estates.
• Exceptional interpersonal skills and ability to work in a collaborative team environment a must.
• Strong working knowledge of MS Office, Salesforce, Blackbaud, and other business-related presentation software.
• Experience in a national non-profit environment highly preferred.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

• Occasionally required to sit.
• Occasionally required to walk.
• Occasionally required to reach with hands and arms.
• Occasionally required to talk or hear.
• Occasionally required to bend, lift, or climb stairs.
• Occasionally required to lift light weights (less than 25 pounds).

WORK ENVIRONMENT

• The noise level in the work environment is usually moderate.

NCOA is an Equal Employment Opportunity Employer and a Diversity, Equity, and Inclusion Champion. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other characteristic protected by applicable law. NCOA believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.