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SalaryWho We’re Looking for:
Therabody is seeking a Manager, Marketing Analytics who will play a crucial role in optimizing our digital marketing strategies and driving our e-commerce success. You will be responsible for monitoring, analyzing, and deriving insights that will improve the performance of our digital channels. An expert in site analytics and customer data, you will optimize our measurement approach and effectively use customer data for segmentation. The insights you derive will be critical to improving the site user experience, as well as driving acquisition, engagement, and retention of Therabody customers.
Key Responsibilities
- Implement and manage website tagging protocols, ensuring accurate data collection for web analytics and marketing tracking
- Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders that explains the why behind metrics
- Develop, maintain, and optimize dashboards and reporting tools to track and visualize key performance metrics across owned, earned and paid channels
- Analyze marketing data to provide insights and recommendations for campaign optimization
- Partner with marketing, ecommerce, media, product and sales stakeholders to gather requirements, vet use cases, and drive the roadmap of the Customer Data Platform
- Utilize customer data to create effective segmentation strategies, enabling personalized marketing campaigns
- Partner with media and lifecycle marketing team to implement data-driven marketing strategies and automate personalized messaging through the CDP
- Utilize multiple data sets to perform ad hoc data analyses to understand trends and performance across regions, products, and segments
- Translate business and consumer data requests into analytics needs while assessing what is available and what needs to be developed
The Right Person Would Have
- 5+ years of experience in an analytics capacity with a focus on marketing & ecommerce analytics, business and consumer insights, and KPI reporting. Previous experience with consumer electronics or medical devices products is a plus
- Experience with data platforms such as CDPs and DMPs is strongly preferred
- Proficient in technical skills required for complex data analysis and managing large data sets, including SQL, Python, data cleansing, and data extraction
- Comfortable with research-driven analytics methodologies such as cluster analysis and predictive modeling
- Extensive experience with website tagging, digital analytics tools and data reporting
- Proficiency in tools such as Google Analytics 4, Google Tag Manager, and Adobe Analytics
- Experience with analytics concepts such as multi-touch attribution, lifetime value and customer segmentation modeling
- Experience with A/B testing, test design, and optimization tools such as Google Optimize, VWO, Optimizely, Test & Target, etc.
- Familiarity with data visualization tools such as Power BI, Tableau, or Looker and building out self-service dashboards
- Able to partner well with a cross-functional teams and present findings in a meaningful way
This base pay range is for the U.S. and not applicable to locations outside of the U.S. Actual salary may vary based upon, but not limited to, candidate’s related work experience, business sector and geographic location. This position also is eligible for benefits and discretionary bonus, although incentive compensation is not guaranteed.
