Manager, Ecommerce

About BayWa r.e.

BayWa r.e. Solar Systems LLC (BayWa r.e.) is dedicated to supporting local, independent installers - the foundation of a robust and healthy solar industry. We offer best-in-class products coupled with unrivaled customer support and a growing suite of services aimed at helping installation companies run more efficiently.

For our employees, the tangible value in our company comes from the growth opportunities available to those with initiative and curiosity. We believe that the work is the boss: figure out what needs to get done and then it’s all hands-on deck.

We are a company that believes culture is our backbone. Want to get to know us better? Check out our e-magazine, Solar Review.

JOB PURPOSE:

The Manager, E-commerce will own our e-commerce sales channel and drive the initiative to significantly increase orders run through our US, B2B Webstore. High level goals of the Webstore are to improve customer experience [ease of doing business with us] and operationalize digital transactions for ‘no touch’ orders.

The Manager, E-commerce will work with global e-commerce counterparts to localize the Webstore solution in partnership with our local management team, E-commerce Consultant and IT team. The Manager, E-commerce, will have overall responsibility for our short- and long-term e-commerce strategy for the US market and report into the VP, Sales.

COMPENSATION AND BENEFITS:

We strive to offer progressive benefits to our employees. We believe that our employees and our culture are the foundation of the work that we do.

• The total compensation range is $60k-$90k per year. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, prior experience, and skill set.
• 401k with up to 5% Employer match
• Health Premium covered at 100% for individuals (for select plans)
• Dental, Vision, Accident, Critical Illness, Group & Voluntary Life Insurance and AD&D
• Unlimited PTO
• 100% Paid family leave up to 12 weeks

KEY ACCOUNTABILITIES

• Design and implementation of e-commerce strategy and processes
• Customer experience and interaction; lead training, report usage trends, own and solve for feedback loops and technical needs translation
• Owns continuous development of the Webstore’s technical capabilities and internal process improvement

PRIMARY DUTIES AND RESPONSIBILITIES:

• Develop, implement and own our US e-commerce sales channel and strategy so that it aligns to our global and organizational goals, and ultimately drives online sales of solar and storage equipment.
• Serves as the internal e-commerce expert for our customers, BayWa team and other stakeholders; leads customer trainings, point-of-contact for e-commerce related questions and communications and represents the US Webstore to our internal global organization.
• Lead training initiatives for our customers and internal team on all Webstore related features.

• Responsible for defining e-commerce KPIs and creating and executing all e-commerce reports and dashboards in order to track these KPIs.
• Creates and owns the customer feedback vehicle to continuously optimize their online experience and translate the customer needs into technical requirements.
• Drive the continuous development of the Webstore’s technical capabilities (i.e. backend, frontend, UX, interfaces), and internal e-commerce processes improvement, including but not limited to, evaluating new technologies and integrations.
• Partner with our Sales and Marketing team to execute sales and digital marketing campaigns that drive traffic, improve conversion rates and increase online sales.
• In partnership with our E-commerce Consultant, IT team and external vendors, ensure the Webstore is user friendly, visually appealing and optimized for a seamless customer experience.
• Coordinates with the Product team to ensure accurate and up-to-date product listings and pricing strategies in the Webstore.
• Conducts market research to identify industry e-commerce trends, the competitive landscape and customer preferences.
• All other duties as assigned.

QUALIFICATIONS

• Strong understanding of e-commerce platforms, technologies and trends
• Demonstrated success in driving online sales and achieving revenue targets
• Excellent analytical, organizational and problem solving skills
• Proficient in using e-commerce platforms and technologies
• Experience in initiation and project management of large scale projects
• Strong communication skills and ability to work cross functionally and with global teams; exceptional storyteller and rapport builder with external and internal stakeholders

EXPERIENCE and EDUCATION REQUIREMENTS

• 5+ years experience of sales or customer facing support experience
• Bachelors degree in Business, Marketing or another related field or relevant work experience

• Experience with content management systems, NetSuite and ecommerce technologies
• Basic understanding of UX design, web analytics and the sales funnel

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is:

• Regularly required to sit, talk, use repetitive motion, type, and hear.
• Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms.
• Ability to bend, kneel, crouch, climb stairs, and reach overhead.
• Lift and carry up to 35 lbs.

ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.