Manager, Digital Content Strategy - Creative Partnerships (New York)

Company Description
NBCUniversal tells stories across the globe. From two Broadcast networks, NBC and Telemundo to cable properties like Bravo, E!, USA, and Syfy, digital properties like Fandango - from Peacock to Sky to Harry Potter World and Universal Studios, there's no audience we can't reach.
NBCU has remained at the forefront of "what's next" - in content, in data, and in technology. A future-facing organization, NBCU began as a radio station in Rockefeller Center and now connects people across globe - and the metaverse.
NBCU takes pride in its work, incorporating international, broadcast, local media, cable, digital businesses, film, and TV studio production. Their teams make content that doesn't just reflect culture, but creates it - they don't wait for the future, they shape it.
If you have distinct passion and creativity and a collaborative pioneering spirit; if you are looking for a workplace where ideas will be championed, diverse voices will be valued, and your work will be seen on a global scale - then NBCUniversal could be the place for you. Live, from New York - to everywhere.
Job Description
As the Manager, Digital Content Strategy - Creative Partnerships, you will be responsible for working with key stakeholders to elevate the NBCUniversal brand to our advertising & partnerships client base.
You will touch all levels of the marketing funnel to reach and convert potential advertisers, working directly on the strategy, design, implementation, and performance measurement of content and digital marketing initiatives (website, paid social, search, e-mail, etc.) that nurture the sales journey for current and prospective clients. This position reports to the VP and Director.
Responsibilities
Content Strategy:

• Lead NBCUniversal's Content Strategy and activation on NBCU's Advertising & Partnerships website to develop innovative, connected, and seamless site experience to reflect and articulate positioning and priorities
  • Serve as connective thread across organization to develop and connect marketplace messaging
  • Develop content plan and assets that includes connective messaging to drive relevant traffic to the site using social, digital, email etc.
• Manage relationships with key counterparts across organization to properly represent priorities and offerings from a variety of teams and properties
  • Includes cross-functional collaboration including Trade Marketing, Corporate Communications, Innovation, Insights & Research, Product Marketing, and Executive Leadership teams and more
• Assist in management of live stream events for NBCUniversal Advertising & Partnerships division

Performance Marketing:

• Lead paid social strategy (ie. LinkedIn) performance and optimization for B2B audience to drive organizational revenue, including but not limited to:
  • Awareness marketing strategy for tentpole business events (ie. Tech Conference, Upfront) as well as evergreen awareness approach
  • Consideration for company initiatives and education (ie. Ad Products, Insights & Research)
  • Conversion for advertising priorities (ie. Content, Inquiries)
• Collaborate with Digital Marketing Manager to plan/execute lead generation efforts on our advertising & partnerships website for priority small and medium-sized business clients
  • Includes overseeing year-long paid and organic search initiatives alongside digital marketing agency
• Lead on the development and presentation of quarterly initiative and event recap decks, working closely with other teams to create comprehensive, insights-driven analysis
• Work with all key stakeholders across sales, creative, and marketing to push forward investments via proven results
• Consistently stay up to date with industry research, competitive landscape, and best user practices to keep NBCU as a trailblazer in the marketplace

Management + Initiative:

• Develop future-forward marketing strategies and nurture fresh thinking for marketing initiatives
• Co-lead relationships with various external partners to ensure progress of company investments
  • Includes relationships management with website development team, digital marketing agency, and Salesforce leads
• Effectively lead, manage, and mentor team of 1+ employees (Coordinators, Associates, and Interns)
• Develop and coordinate internal training plan for junior members of the team

Qualifications

• 5+ years experience with an agency, client, or media company sales/marketing or tech organization background
• Proven track record of developing and implementing successful marketing initiatives for advertisers
• Aptitude and direct experience in digital, social, e-mail, and website marketing initiatives
• Bachelor's Degree, or equivalent work experience
• Relevant experience in marketing automation (ie. Pardot, Marketo, Eloque, etc.)
• Relevant experience with Microsoft Office Suite (ie. PowerPoint, Excel, Word)
• Preferred backend experience with Salesforce
• Basic knowledge of CSS and/or HTML website coding, Adobe Creative suite (ie. Photoshop, Premiere) and/or Canva

Desired Characteristics

• Strong interpersonal skills - ability to lead and motivate a team of 1+ direct report, interdepartmental teams and influence internal/external teams
• Ability to interact with senior-level management, internally and externally
• Strong organizational, project & event management
• Knowledge of media marketing, the sales process and media in general
• Meticulous with a keen eye for detail
• Excellent oral, written, presentation and budget management skills

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Tuesday - Thursday on-site, Monday/Friday remote

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $95,000 - $100,000 (Bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.