Manager, Corporate Communications

Job Location:Hershey, PA

Summary:

The Hershey Company is looking for a new member to join their best-in-class communications team. This new energetic team member will be responsible for creating and delivering Public Relations strategy for our portfolio of brands while also ensuring enterprise connectivity. From Hershey’s, and Reese’s to Jolly Rancher, Skinny Pop, Dot’s and more, this role delivers unique and powerful public relations programs for marketing initiatives, including product launches, campaigns, promotions, seasons and agile opportunities, while also keeping a keen eye of reputation of our brands and business.

This role will be highly collaborative and a partner across the enterprise, ensuring a close working relationship with our US business, C-Sweet (in-house agency & content team) to create seamless campaigns and working environment.

As part of a multi-faceted team, this new member will have the opportunity to wear many hats and act as a publicist, writer, producer, project manager, strategist and more.

Major Duties/Responsibilities:

• Strategic Planning: Lead the creation and/or execution of editorial, language, engagement, internal, external, and change communications strategies.
  • Ability to develop strong media strategies and creative opportunities to cultivate stories, messages and campaigns.
• Content Development:Lead the creation of written, verbal, and/or visual communications.
  • Proven ability to plan/write/edit/proofread content that is strategically crafted to convey key messages and drive positive editorial coverage that align with business/brand/enterprise goals.
  • Leverages creative assets to tell compelling visual stories and ensure all content are thoughtfully designed to drive media and consumer excitement.
  • Comprehends enterprise story connectivity and draw connective between company and brand initiatives.
• Content Management:Lead the management of content for social media accounts, internal and external-facing websites, branding, agency projects, media projects, and consumer projects.
  • Proven experience with leveraging integrated campaigns, social channels, influencers to drive “new news” beyond traditional outlets.
  • Strong ability to lead programs from start to finish (briefing, planning, execution and measurement), and manage comprehensive and program budget.
• Stakeholder Management:Lead the alignment of stakeholders around communications initiatives, content approvals, and consult on communications best practices and tools.
  • Forge positive relationships with journalists, producers and influencers to manage inquiries, develop lists and serve as a passionate spokesperson for our brands.
• Training:Lead the training of stakeholders around communications practices and tools, brand guidelines, media outreach, and crisis/responsive communications.

Additional Competencies required for this role:

• Strategic mindset that is creativity curious with a nose for news and a desire for storytelling
• Strong writer; outstanding verbal, written and presentation skills; demonstrated ability to write for broad and diverse audiences and in digital formats
• Makes linkages - internal and external, global and local, company and brand, risk and opportunity – to create plans and executions that drive our company purpose and business strategy in ways that are meaningful to our stakeholders and enhances the company’s reputation.
• Experience in communicating authentically, concisely and convincingly in diverse organizations; ability to translate broad and complex ideas and concepts to clear and compelling communications
• Stellar discernment and comprehensive judgement
• Inquisitive, acts with conviction, seeks new ideas, and suggests alternatives; fluid, flexible and a desire to continuously learn and adapt to a changing landscape
• Attention to/an eye for detail, resourceful, responsible, reliable, and strong work ethic; ability to handle multiple projects and unique opportunities in a fast-paced, high-visibility environment; willingness to work on varying and tight deadlines, which may require working on evening and/or weekends
• Excellent team collaboration, influence, negotiation and interpersonal skills
• A team player with a positive, can-do attitude with ability to work independently
• Familiarity with Adobe Experience Manager preferred

Minimum Education and Experience Requirements:

Education: Bachelor’s Degree preferred in communications, journalism, public relations, marketing, public policy, social sciences or other associated major.

Experience: 5-7 years of relevant work experience in earned media, public relations, communications, marketing. In-house/client-side experience is a plus.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).