Manager, Content Marketing

We take pride that our roots are in the construction industry. With this experience and knowledge, we have built a platform that revolutionizes construction equipment fleet operations. We provide innovative solutions to customers looking for competitive ways to better manage and track their assets such as heavy and light equipment, large fleets, tools, and materials.

At Tenna, we believe the best is right in front of all of us, and that each day holds more potential than the one before. We believe that every new discovery can lead to something better than we thought possible.

When we boil it down, the top five qualities that define the Tenna Team are quality obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join us as we empower our customers to control their mixed assets anytime, anywhere, on one comprehensive platform.

Position Description
We are seeking a Manager of Content Marketing to take the lead in developing successful, long-term Content Marketing strategies for the company. The ideal candidate will have an extensive background in Content Marketing. The Content Marketing Manager will ensure consistency throughout all marketing channels and provide forward-thinking ideas to build and maintain a strong company web presence. If you are excited to formulate ideas and take them from concept to completion, thrive in a fast-paced environment yet collaborative environment - apply now!

Responsibilities:

• Manages and flawlessly executes the Go-to-Market plan and content creation strategy for product launches, brand marketing, etc.
• Leads/supports the creation and promotion/distribution plan of campaign assets, which includes all content collateral and all marketing components, including but not limited to - website, social media, PPC & SEM assets, advertising, press release, blog, newsletter, etc. from early life to mass production.
• Effectively distributes content and monitors performance in accordance with campaign strategy. Analyzes performance and adjusts strategy accordingly.
• Co-manages lists with digital and sales development leads, creates journey maps and schedules emails.
• Leads and delegates/works with in-house and/or external writers, design team and other content creators to create, edit, and finalize all content and marketing products for each piece of the strategy.
• Oversees blog and news content based on calendar/assignment.
• Educates external prospect stakeholders on our product features and their benefits in tandem with the Product, Marketing, TKC, Sales, Sales Development and Partner Teams.
• Conducts competitor analysis as it relates to position responsibilities, and effectively positions business and product against competitors in the marketplace.
• Supports creation and distribution of Voice of Customer materials and campaigns.
• Creates compelling email and social media content for prospecting and new customer acquisition strategies.
• Collaborates with designers to create innovative graphics that best convey complex concepts.
• Collaborates with digital team and external vendors on distribution and measurement of external content performance, including website/SEO efforts, paid/performance marketing, etc.
• Assists with the creation of press releases and email templates, and manages campaigns.
• Assists with Outreach Campaign Strategy and content creation.
• Collaborates with sales to create customized proposals upon request.
• Supports Partner Marketing efforts as needed.

Technical Skills/Experience:

• 5+ years of content development experience in the technology industry.
• 5+ years of experience creating and executing content development strategies.
• 5+ years of experience writing, editing, and finalizing content as it relates to proposals, blogs and news content, website content, presentations, press releases, etc.
• Experience in a digital web or product marketing role within a SaaS company is preferred.
• Strong writing and editorial skills. Experienced in understanding what and how audiences consume content and create it accordingly.
• Strong experience using marketing tools and implementing best practices – BrightEdge/SEMrush/related, Google Analytics, etc.
• Strong experience using CRM systems, HubSpot and Salesforce preferred.
• Experience using AI tools for generative content, content planning and distribution.
• Experience using design tools (Adobe Creative Suite preferred).
• Strong experience using narratives and storytelling to build loyalty and awareness amongst target markets.
• Experience collaborating cross functionally with varying departments such as Engineering, Product, Customer Success, Sales, BD/Partnerships, etc.
• Experience learning and understanding ideal customer profiles and needs to deliver high-value marketing solutions.
• Strong experience with lead generation strategy – inbound /outbound and ABM.
• Bachelor’s degree in business, marketing, digital technologies, or related major.
• Experience with leveraging data to deliver and report out on ROI driven results.
• Experience working diligently and independently, but according to direction and within pre-set guidelines.

Requirements:

• Possesses strong analytical capabilities
• Has the ability to maintain a positive attitude in a fast-paced working environment, embracing the startup mentality
• Is action oriented, results driven, highly motivated, strong sense of ownership
• Is a forward thinker
• Is a creative “thinker-doer”
• Has excellent communication skills, both written and verbal
• Brings passion, innovation, and problem solving to every endeavor
• Maintains the highest degree of integrity for the company
• Possesses ingenuity to leverage all available tools and is resourceful
• Excellent teamwork and interpersonal skills

What you need to know:

• Full-time opportunity
• Location: Hybrid in New Hope, PA or remote East-Coast
• Competitive compensation package
• Robust, low-cost benefit packages offered
• Benefit coverage begins the first date of employment
• 401k match
• Employee referral bonuses
• Dependent Care offered

As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

Job Type: Full-time