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Form of workThe Field Executive is responsible for the delivery of retail sales and building relationships with retail store teams through the management and leadership of ELC store (where applicable) and counter staffs, freelancers and/ or the education and coaching of point-of-sale teams.
Their markets are comprised of multiple channels. They will create and maintain strategic partnerships with retailers and the execution of seasonal brand plans/promotional calendars as well as create local plans and specific events to drive enthusiasm and engagement with the consumer. They will spend approximately 70% of their time on the sales floor interacting with Retail managers, store and brand-dedicated staff, and consumers to drive client acquisition, engagement, and conversion. They will capture consumer insights by observing shopping patterns and competitive activity and use insights to inform action plans.
The Field Executive is responsible for coaching and development of retail partner staff and create advocacy in the dept in support of the retailer conducting in-store training customized to the brand and retailer, to include education, coaching and development of the sales team. They will drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships with key stakeholders in the store and retail community. They will drive conversion through coaching of the selling staff, negotiating for additional space and resources to support promotional activities, creating, and overseeing event execution, and using insight to influence schedule optimization.
Qualifications
Retail Sales
• Consumer facing side-by-side selling/driving conversion.
• Develops strategic plan by brand and retailer by leveraging marketing strategy to drive growth, gain share and exceed sales plan.
• Develop of teams in support of retailer through regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals and brand & sales objectives.
• Responsible for achievement of sales plan for each door within territory through Influencing team in driving sales, excellent customer service and quantifying the team’s ability to meet and/or exceed sales goals.
• Proficiency in leveraging social & digital media to drive sales and consumer engagement conforming to brand guidelines.
Coaching/Training/Education
• Deliver effective sales coaching on product knowledge, service experiences, artistry, selling and leadership skills: modeling, observing, and providing feedback to retailer leadership to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers and clienteling to ensure sales goal achievement.
• Analyze and evaluate how the team is using training knowledge to drive sales and demonstrate the ability to identify top performers to develop future bench, as well as recognize and coach to opportunities for improvement in partnership with the retailer.
• Drive Brand education: ensure staff is well-versed in brand messaging, differentiation, and assortment.
• Conducting in-store, hands-on training, and sales support for the beauty team at Specialty Multi locations if applicable.
• Provide support to SM Coordinators where applicable.
• Recruit candidates for open roles and freelance roles: Provide retailer with feedback on candidates identified by the retailer to support the brand(s) where applicable.
• Onboarding, educate and development of ELC direct pay freelance teams..
• Maximize selling staff’s productivity through hour utilization, schedule optimization, goal management in partnership with retailer.
Building Retailer Relationships
• Create and maintain strategic partnerships that align with brand and retailer strategy to drive growth and gain share.
• Develop good working relationships with District Merchants, Cosmetics Department Managers and Store Management to recognize opportunities that are consistent with the company’s strategic direction.
Events /Calendar Execution
• Partner with retailers to develop and execute innovative in-store events and use learnings to maximize effectiveness of the market calendar long term.
• Engaging in store-level negotiations and coordinating store-generated events in a strategic and professional manner
• Establishing strategic networking opportunities with external groups to drive foot traffic back into the store for store-generated events.
• Influence retailers and negotiate event space and location.
Additional responsibilities
• Analyze the business and identify sales goals/targets to be set, proactively anticipate, and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the business, strategize client engagement to attract, convert, and retain clients.
• Accelerate growth using local consumer insights to identify regionally relevant opportunities.
• Partners with Centers of Excellence (Sales Reporting and Analytics, Point of Sale, Marketing Coordination and Communication, Education, HR/People Management and Freelance) to more effectively manage and lead business.
• Proactively identify inventory/stock issues that may inhibit business.
• Create feedback loops to the brand: share feedback with central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and consumer needs/behaviors and reactions.
Anticipated Base Salary Range $68,000.00- $102,000.00 (Depending on qualifications, skills, experience and/or budget). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).
Job: Retail - Corporate
Primary Location: Americas-US-FL-Tampa
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241712
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.
- @esteelaudercompanies/
