Lead Business Analyst

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

The Lead Business Analyst for Educator Solutions will support our mission to grow the pipeline of qualified K-12 teachers in the teaching profession by gathering, analyzing, and presenting data on our various products and business functions.

The Lead Business Analyst will work closely with Educator Solutions leadership, product managers, and cross-functional partners. They will be able to structure their work around business needs, working with a high degree of autonomy to understand required business outputs (Analyses, Dashboards, PowerPoint presentations, Excel Models, etc.) and work towards the data collection and analysis necessary to produce those outputs.

Responsibilities will include understanding online behavior from tracking events and creating dashboards (especially in Google Analytics), structuring problem-solving approaches to new business questions, consolidating data across multiple platforms and databases, updating, maintaining, and improving forecasts and models in Excel, and producing charts and PowerPoint slides for both executive and company-wide consumption.

The Lead Data Analyst must have a high degree of proficiency in a variety of tools to complete these tasks, including SQL, Google Analytics, and Excel. They must also demonstrate a high degree of problem solving and the ability to communicate with a wide variety of stakeholders to gather the necessary context and information to efficiently reduce ambiguity and decide on a problem-solving approach.

Responsibilities:

• Support the K-12 Leadership Team to define, measure, analyze, and improve the performance of our Praxis teacher licensure business.

• Create executive-ready PowerPoint slides that summarize, compare, and explain both planned and actual business results.

• Use Excel, Google Analytics, Power BI, and other tools to create charts and dashboards of relevant business metrics.

• Document data flows between various databases and tools (Marketo, Salesforce, Google Analytics) to show the technical definitions and source of truth for key metrics.

• Aggregate data from various sources using a combination of BI tools, SQL, or Excel as appropriate.

• Work with teams focused on research and partnerships to create and understand customer profiles and analyze longitudinal engagement with Praxis and related educational/employment opportunities

• Support the business, marketing, and product teams on the measurement of key initiatives, including setting up tracking instrumentation in Google Analytics and GTM and defining and tracking KPIs.

• Support business leadership and finance in maintaining and updating business forecasts and related documents.

• Adhere to highest ethical standards; comply with the laws and regulations applicable to the job function.
  

Required:

• Minimum of 8+ years of prior business, finance, or data roles

• Experience in an education-oriented business

• Experience analyzing business data with Excel and SQL

• Experience setting up web-analytics and building dashboards in Google Analytics

• Experience working with marketing data and marketing technology, for example, SEO, channel attribution, conversion rate optimization, email and lifecycle marketing

• Experience creating requirements for data pipelines/transformations and documenting data sources for analysis

• Proficient navigating SQL databases and writing queries to summarize and analyze data

• Strong knowledge of Excel, with ability to analyze data using formulas, charts, and pivot tables

• Ability to design slides and communicate effectively in PowerPoint

• Knowledge of BI tools including Tableau, Power BI and Looker and underlying data structures

• Knowledge of Google Tag Manager and Google Analytics for tracking web events and creating dashboards
  

Preferred:

• An understanding of the US Teacher Licensure market

• Experience with study-oriented and/or test-preparation products

• Familiarity with Python or R, and techniques for advanced statistical analysis

• Familiarity with modern web-analytics tools beyond Google Analytics

• Experience working in a business that is leveraging and responding to the impact of Generative Artificial Intelligence

#LI-NK1

#LI-REMOTE

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
From: Educational Testing Service