Intern, Marketing Science

About Annalect

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes. 

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

About the internship Program 

The Annalect internship program offers an excellent opportunity to network with industry leaders and enhance your on-the-job knowledge. During the internship, you will work on projects that will be utilized across our teams and applications. We will also host a variety of events designed to give you essential skills to guide you on your career journey. This program is a great way to jumpstart your career development and establishing meaningful relationships. 

This is a full-time internship position expected to start around June 2024 through August 2024 

Team Overview:

Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client’s requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.

Required Skills And Qualifications

• Rising seniors or students pursuing a master’s degree in the following areas of interests; statistics, mathematics, economics, engineering, information management or related fields
• Foundational communication, relationship building and analytical skills
• Proficient in Excel i.e (Pivot Tables, Chart Creation, VLookup, Formulas)
• Proficient in at least one programming language such as R, Python, SQL. Experience programming in R preferred.
• Identify problems and propose solutions through application of analytical thinking
• Candidates must demonstrate academic strength and a passion for learning
• Familiarity with regression modeling is preferred
• Proficiency in written and verbal communication
• Understanding of Microsoft Office
• It’s a plus if you have:
  • Knowledge in the media, advertising, and marketing industries
  • Understanding of media and marketing analytics

Position Overview:

As an Intern of our Marketing Science Team, you will learn valuable and transferable experience as it relates to marketing and data analytics. You will learn how to work with production code bases and translate data into visualization models that will be used on actual client projects. You will team up with our respected managers who are a wealth of knowledge and experience who will assist and guide you through various projects and scenarios. By the end of your internship, you will be more knowledgeable of the industry and gain experience through real-time client projects.

Key Responsibilities:

• Responsibilities could include exposure to learning and performing the following:
  • Steward data collection from various third-party platforms and analytics tools
  • Collaborate with Marketing Science teams on audience insights generation using 1st, 2nd and 3rd party data
  • Translate data into clear, compelling, and actionable insights
  • Ensure timely follow through on all scheduled and ad hoc deliverables
  • Data cleaning and exploration using analysis tools such as R to find trends, patterns, and insights
  • Develop marketing mix modeling analysis and interpret model results
  • Support development and updates of modeling packages – including development of multi-touch attribution code base.
  • Learn to create data visualizations to communicate learnings from modeling activities
  • Develop presentations for stakeholders

Perks of Interning at Annalect

• Work done during this internship will have high visibility and will be used on client projects.
• Exposure to Industry leading data sets and platforms
• Exposure working with production codebases in R and other platforms.
• Enhance knowledge of the media industry and marketing data analytics
• Mentorship from leading, Marketing Science managers and successful professionals
• Opportunity to participate in Company networking events, lunch & learns, cultural events, meetings with C-Suite, career development meetings, and internship program activities.
• Paid Internship
• Flexible schedule for students

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.