Integrated Marketing Communications Manager - CX Cross Portfolio Solutions

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Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

In today’s new normal, companies must navigate between challenging macro-economic environments, stalled supply chains and ever-evolving customer expectations.  To be successful, businesses need to attract and retain the right customers and develop resiliency to turn the unexpected into opportunity. 

SAP CX is at the forefront of intelligent customer engagement with Commerce, Marketing, Sales, Service and Customer Data solutions that help take the complexity out of building lasting, loyal relationships at scale.

• Understand customers deeply: Bring data together from across your business ecosystem to create a single view of customers that helps tailor experiences and empower decision-making across the organization
• Engage everywhere, at scale:  Make quick work of big data with AI-driven automation that powers omnichannel personalization and ensures every order arrives as promised by linking customer demand with inventory, logistics and fulfillment
• Seize market opportunities faster than the competition:   Quickly adapt to changing customer behaviors, enter growth markets and stand-up new business models with a cloud native, API-first platform. Manage customer privacy and scale with peace-of-mind within a secure and proven global footprint. 

The CX landscape is a competitive and dynamic market where large players dominate and disruption can come from anywhere.  SAP CX is looking for an energetic marketer with deep category experience and lots of creativity to help us differentiate our offering, build our name and capture share.  

Role Description:

The CX Integrated Marketing Manager for CX Cross Portfolio Solutions (IMM), is responsible for delivering fully Integrated Marketing plans, in partnership with Product Marketing, SAP’s Global Demand Center of Excellence, Corporate Comms, Digital Product Experience and regional Field Marketing.  The IMM is the primary interface on behalf of the Marketing and Solutions organization (M&S), tasked with translating deep knowledge of the audience, product and go-to-market strategy into clear marketing objectives, strategies, tactics and success measures which ensure the performance of brand awareness and audience acquisition programs.  Our ideal candidate focuses on a data driven approach, using analytics and performance metrics to drive marketing optimization and top line results.

Key responsibilities of the Cross Portfolio SolutionsIntegrated Marketing Communications Manager:

• Audience and product area knowledge base
  • Develop deep knowledge of line of business audiences, influencers and CX solutions, work with Product Marketing to articulate accurate and actionable personas to inform marketing targeting, messaging, tactics, and media strategies.
  • Ability to lead cross-Portfolio Solutions messaging and content in relation with go-to-market industries – B2B and B2C.
  • Represent the voice of the customer and act as first-line expert for audience knowledge needs across other marketing functions, bringing in additional subject matter experts from the Product Marketing, Industry experts, Global Demand Center and GTM teams as necessary
  • Engage with stakeholders across Industry and CX Portfolio Marketing to manage day-to-day content updates and quarterly content refreshes to I&CX global webpages.
  • Collaborate with I&CX Digital Engagement and I&CX Digital Experience Pod on strategic projects and execute recommendations for I&CX digital properties.
  • Work with operations and analytics leads to consolidate budget requirements in MSRC for the team.

• Integrated marketing plan development, delivery, and optimization
  • Articulate business goals, go-to-market priorities, competitive insights, and audience requirements as part of the marketing briefing process.
  • Work in collaboration with Product Marketing to articulate the buyer’s journey and associated content needs. Project manage the development of core content including promotional offers, tools and thought leadership assets.
  • Work in partnership with corporate marketing teams to develop marketing strategies and tactics to acquire new customers (new to SAP, new to the solution from the CX install base, new to CX from among the SAP install base).  This includes AR, PR, .com, traditional and paid media, social, communities and events.
    • Define the program mix, content, and global campaign calendar.
    • Monitor results, collaborate on optimization tactics, and test and learn strategies to optimize campaign execution, including channels, messaging and audience targeting, based on progress against goals
    • Align strategies and pivot according to market conditions.  
  • Ensure that all program delivery timelines are met, creating transparency, and escalating where needed.
  • Perform competitive surveillance and deliver strategies to stand out

Experience & Skill Requirements 

The candidate should demonstrate the following abilities and experiences:

• 5+ years Integrated Marketing experience.
• Proven leadership, managerial and project management competencies
• Knowledge of the CX portfolio and associated audiences, ability to understand business metrics associated with portfolio growth and marketing performance.
• Strong understanding of the end-to-end demand funnel, from awareness to nurturing and evaluation phase
• Hands-on experience of traditional, digital channels and always-on tactics, PR, AR and events.
• Strong understanding of one-to-many account marketing strategies
• Strong communication and collaboration skills, experience working with virtual team across multiple geographies (Regions and MUs)
• Ability to collaborate across organizational cultures with multiple stakeholders, functions, and agendas

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000-216,800 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 385249  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid