InSPIRE, Marketing, Communications, & Public Affairs Director

Job Title: InSPIRE, Marketing, Communications, & Public Affairs Director
Location: Panama City, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 57712
Department

The Office of the Vice President for Research is launching InSPIRE, the Institute for Strategic Partnerships, Innovation, Research, and Education, located in Panama City. We are seeking to fill the Marketing, Communications, & Public Affairs Director position.

Responsibilities

Responsible for developing and implementing a comprehensive marketing strategy aligned with the center's goals and objectives; Collaborating with leadership to identify key target audiences and create tailored messaging strategies; Leading efforts to strengthen and promote the center's brand in the scientific community, industry, and the public sphere; and ensuring consistent brand messaging across all communication channels.

Oversees the creation of engaging and informative content, including research highlights, case studies, and success stories; Collaborates with researchers to translate complex scientific concepts into accessible and compelling content for diverse audiences; Develops and manages the center's online presence through the website, social media, and other digital platforms; Utilizes analytics to track and measure the effectiveness of digital marketing campaigns.

Identifies and cultivates partnerships with industry, academia, and government organizations; Collaborates with external stakeholders to amplify the impact of the center's research; Cultivates relationships with media outlets to secure coverage of the center's research achievements; Prepares press releases, media kits, and other materials for distribution.

Plans and executes events, conferences, and seminars to showcase the center's research achievements and foster collaborations; Coordinates logistics and promotional activities for both virtual and in-person events; Develops and manages the marketing budget, ensuring effective allocation of resources to maximize impact.

Qualifications

Bachelor's degree and six years of experience related to media, communications, and/or marketing services; or a high school diploma or equivalent and ten years of experience. (Note: a combination of post high school education and experience equal to ten years.)

Preferred Qualifications

• A master’s degree or higher in Marketing, Business Administration, or a related field.
• Holds one or more professional certification in PCM, CM, APR, CPRC, etc.
• Experience managing and/or collaborating with cross-functional teams, developed marketing strategies, and executed successful campaigns.

Contact Info

Cassidy Cooksey at ccooksey@fsu.edu

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!
Learn more about our university and campuses.

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How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.