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Form of workAbout the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
The Influencer Marketing Associate for LG H&H US is a critical part of the digital marketing team, which is at the center of growth plan for our brands. This person will create and execute the Influencer Marketing plan with an internal team and agency to identify influencers and creators fit for our brand portfolio, nurture the relationship with target influencers, and ultimately create organic buzz for our brands.
We’re looking for someone who’s obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!
Responsibilities:
- Develop day-to-day plan to execute Influencer Marketing strategy, inclusive of campaign objectives, KPIs, targeting that will drive earned media value for a portfolio of beauty and personal care brands.
- Manage the relationships with a pool of influencers and creators fit for each brand, within set-budget and effectively.
- Build day-to-day plan to execute paid Influencer Marketing strategy, in the context of overall social marketing.
- Write briefs and execute contracts for paid influencers.
- Manage logistics and invoicing for Influencer Marketing.
- Report on key metrics associated with influencer/creator marketing, including weekly/monthly reviews and insight-based planning sessions.
- Immerse in our key brands and develop an effective creative brief for influencers/creators, aligned with brand narrative priorities.
- Collaborate closely with owned social team, PR, paid marketing, and brand teams.
- Maintain a deep understanding of current and emerging trends and capabilities.
Qualifications:
- Bachelor’s degree in Marketing or related field.
- 1-2 years’ experience in organic social and Influencer Marketing.
- In-house or agency experience in running Influencer Marketing is strongly preferred.
- Beauty, fashion, lifestyle and/or health & wellness experience is strongly preferred.
- Experience with tools such as Tribe, Dash Hudson preferred.
- Excellent written/verbal communication, project management, and analytical skills.
- Strong in Microsoft Excel and PowerPoint.
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