Industry Sales Director

Industry Sales Director

Division: SEMA/PRI Prepared by: Warren Kosikov

Department: SALES Approved by:

FLSA Status: Exempt (9) Date (prepared): February 15, 2024

Revised:

The Industry Sales Director is responsible selling association event exhibit space, advertising, and sponsorship programs to our customers within the
specialty equipment and racing industry as well as represent the Associations full array of benefit programs. Responsible for the execution of existing and new sales programs, processes and procedures. Candidate will help maintain and expand high-level exchange of sales support, sales data, and reporting. Candidate will work cross departmentally to ensure consistent flow of information essential to success of exhibit space sales, sponsorship sales, and print and digital advertising sales.

RESPONSIBILITIES AND AUTHORITY

1. The Industry Sales Director will be responsible for meeting assigned annual sales
   targets for exhibit space, sponsorships, print advertising, and digital assets. Spends time on the road visiting members/customers or potential members/customers.
2. The Industry Sales Director will manage time and task prioritization to successful represent all assets to customers/members.
3. In persons sales calls and meetings as dictated by business needs and budget.
4. Utilize sales CRM to log all customer activity.
5. Attend industry events and shows as needed.
6. Forecast and execute sales plans and participate in developing new sales opportunities.

RELATIONSHIPS

1. Reports to Senior Industry Sales Director
2. Interfaces closely with VP, Sales
3. Interfaces closely with Vice President, Events (SEMA). Trade Show Director (SEMA) Trade Show Director (PRI)
4. Interfaces with Division Vice Presidents/Directors/employees.
5. Works closely with sales team Sponsorship Manager and Project Manager
6. Works with Sales Assistant for best efficiency/customer relations
7. Interfaces with Association members, Exhibitors, SEMA Councils, and other associations, companies and agencies associated with the automotive aftermarket.

PRIMARY SKILLS & REQUIREMENTS:

1. Detailed knowledge of Exhibit space sales, and Advertising Sales. (pring and digital)
2. Strong level of computer skills including all Microsoft programs, budgeting software, basecamp, and other software programs.
3. Detailed knowledge of the automotive aftermarket and its specialty segments.
4. Excellent oral and written communications skills with proven organizational and managerial skills and experience in group meeting facilitation.
5. Knowledge of current and emerging media.
6. Knowledge of computer systems and related software.
7. Basic knowledge of budget development.
8. Bachelor’s Degree in Marketing, Communications, Public Relations or related discipline or an equivalent number of years of direct related experience (5-7 years).

This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.

Physical Requirements:

Amount of Time Spent

None

up to 1/3

1/3 to 2/3

2/3 or more

standing

walking

sitting

using hands to finger, handle or feel

reaching with hands and arms

climbing or balancing

stooping, kneeling, crouching or crawling

talking or hearing

using ladder

Amount of Time Spent

None

up to 1/3

1/3 to 2/3

2/3 or more

lifting up to 10 pounds

lifting up to 25 pounds

lifting up to 50 pounds

lifting up to 100 pounds

lifting more than 100 pounds

Vision Requirements:

None Close vision (clear at 20” or less)

Color Vision Distance vision (clear at 20’ or more)