What you'll do:
- Create and execute full-funnel marketing campaigns that drive revenue growth via acquisition, adoption and utilization within target customer accounts.
- Develop and manage end-to-end campaigns, from ideation and planning to execution and reporting.
- Collaborate with demand generation, product marketing, operations and sales teams to create and execute campaigns that are aligned with business goals.
- Analyze customer data to identify trends and insights that inform campaign strategy.
- Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
- Collaborate with content and creative teams to create compelling messaging and visuals that resonate with customers.
- Monitor campaign performance and use data to optimize campaigns for maximum impact.
- Collaborate with customer success teams to identify opportunities for customer advocacy and referrals.
- Stay up to date with industry trends and best practices, and continuously improve campaign performance.
What you'll need:
- Bachelor's degree in marketing, business, or related field.
- 6-9 years of experience in marketing, with a proven track record of driving revenue growth and/or upsells through customer marketing campaigns.
- Experience building and managing end-to-end campaigns, including developing campaign strategy, creating messaging and visuals, and analyzing campaign performance.
- Experience working cross-functionally, collaborating with product marketing, sales, operations, and demand generation teams.
- Preferred customer marketing experience with fintech products and services.
- Preferred partner marketing experience.
- Strong experience communicating with senior leadership & key stakeholders across the organization.
- Strong analytical skills and ability to use data to inform campaign strategy and optimize campaign performance.
- Excellent written and verbal communication skills, with the ability to create compelling messaging and content.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Self-starter with ability to work independently and as part of a team.
- Passion for customer-centric marketing and delivering exceptional customer experiences.
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
- Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.
- Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.