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Form of workAbout Alpine IQ
About the role
What you"ll do
Develop and implement a comprehensive Growth Marketing strategy that focuses on lead generation that is aligned with our business goals.
Execute and manage various digital marketing tactics including but not limited to AMB campaigns, paid ads, paid social ads, SEO, SEM, email marketing and content marketing.
Utilize data analytics tools to monitor and analyze performance against KPIs to optimize campaigns and marketing initiatives.
Conduct A/B testing and implement changes across various channels to maximize results.
Create, manage, and optimize lead nurturing strategies and automation.
Collaborate with the sales team to align on MQLs and SQLs, improve lead quality, and drive revenue growth.
Collaborate with cross-functional teams including product, sales, and engineering to ensure a cohesive growth strategy.
Proficiency in SEM, PPC, email marketing, and social media marketing.
ABM experience considered an asset.
Strong data analysis skills and proficiency in using marketing analytics tools such as Google Analytics
Demonstrated ability to design and execute growth experiments and conversion tests.
Outstanding leadership skills with the ability to mentor and inspire a team.
Ability to work cross-functionally with excellent communication skills.
Strategic thinking with a customer-centric mindset.
Qualifications
Bachelor's degree in Marketing, Business, or related field. An advanced degree or relevant certification is a plus.
3-5 years of experience in digital marketing, lead generation or Growth Marketing
B2B & SaaS experience required
Proven track record of driving user acquisition and lead generation.
Experience in Account Based Marketing (ABM) considered an asset.
Deep understanding of SaaS metrics and how marketing efforts drive them.
- Medical, Dental, Vision, and ancillary benefits
- 401(k) Company Match
- Unlimited PTO
- Home Office Benefit
- 14 weeks of Paid Parental Leave
- Virtual Events & Annual Company Meetup
- Company Laptop
- and More!
The pay range for this role is:
75,000 - 95,000 USD per year(Remote)
80,000 - 100,000 CAD per year(Remote)
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