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Form of work Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.
Plivo's mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.
Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.
Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale. Plivo's success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.
Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.
About the Role
This role reports to the leader of the go-to-market team for Contacto. Contacto is one of Plivo's new SaaS products. It is an omnichannel contact center for B2C customer service teams, with the potential to disrupt the $15B Contact Center market.
The role gives you -
Great opportunity to work in a fast-paced environment to make a big impact.
Experience the journey of growing an early-stage product to PMF, and building a completely new brandBe the 1st marketer on the team, with the scope to weigh in on all marketing programs
Flexibility and autonomy to experiment with a variety of lead-generation programs
Build and lead a strong objective-oriented team as the business grows
A remote job that gives you the comfort of home, even during work
Responsibilities
1. Be the Product & Market Expert
- Develop a deep understanding of Contacto features and positioning
- Develop a detailed understanding of competitor capabilities
- Actively pursue industry trends, provide inputs to product roadmap and GTM execution
2. Own Demand Generation
- Identify demand-generation opportunities, define experiments, and execute them
- Develop positioning and messaging of new and existing product functionality
- Create content and assets (blogs, landing pages, case studies, etc..) for the demand-gen programs
3. Go To Market Enablement
- Own new product announcements including new features and modules ( new.contacto.com , blogs, landing pages, case studies, and other assets)
- Create sales enablement training and assets (pitch decks, videos, battle cards)
- Work with the product team to record and release external videos demonstrating new product capabilities
- Enable sales teams with demos, trials, and early-stage implementation support
The ideal candidate for this role has
- Min.4 years experience in a marketing or product role
- Strong problem-solving abilities, with a metric/objective-driven mindset
- Ability to develop strong technical product knowledge and proficiency in Contacto
- Experience with positioning and messaging features
- Ability to position Contacto to creatively solve customer's needs
- Hands-on experience in executing demand generation, and demand capture programs
- Experience with sales enablement and competitor research
Perks & Benefits
- Remote first culture
- Industry-leading compensation and benefits
- Premium Healthcare/Wellness benefits for Employees and Families
- Home Office Infra Allowance
- Open culture and working with a young and dynamic team
- Career advancement opportunities
- Generous vacation policy
0 - 0 a year
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