Global Sr Director, Marketing - Gale Global Academic

at Cengage Group in Boise, Idaho, United States

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

What you'll do here:

Make a difference on a global scale! The Senior Director Marketing, Gale Global Academic, leads the Gale Global Marketing team to drive revenue and EBITDA growth through the development and implementation of strategic marketing goals. They partner with the Global Academic leadership team as well as the overall Gale leadership to drive growth and ensure alignment to key strategies and goals.

+ Develop a strategic annual marketing plan complete with outlined objectives, strategy and tactics

+ Liaise closely with senior executives of Gale in the US to ensure that global marketing strategy is in line with US/global business strategy

+ Lead the creation and execution of marketing strategies, to include media plans, channel strategies, pricing strategies and promotional strategies

+ Be responsible for the marketing budget and achieve revenue, profit and cash targets for the segment.

+ Successfully recruit, lead, and develop a successful marketing team based in North America and the UK

+ Partner with Sales, Product Management, and Customer Experience teams to engage customers appropriately throughout the product life cycle including bringing new products from concept to market, introducing improvements/updates, and growing share of mature products and solutions

+ Lead all aspects of and facilitate the annual international sales meeting to level-set sales and marketing strategies for the year ahead

+ Analyze industry/competitive trends

+ Drive marketing's digital transformation and continually refine CRM/marketing automation processes to optimize prospect nurturing, demand generation and lead qualification for sales teams

+ Be responsible for multi-channel demand and lead generation campaigns across events, sponsorships, digital marketing, content marketing, social media and PR

+ Overall management of the overhead cost base for including T&E expenditure on time and within plan budget.

+ Coordinate fellowships programmes at key institutions and academic associations to strengthen Gale's position as a partner to research, teaching and learning excellence

Skills You'll Need Here:

+ Bachelor's degree or equivalent experience

+ 12 or more years of progressive experience in B2B or B2C marketing

+ Extensive experience in all facets of marketing and brand management. This includes segmentation, positioning, market research and consumer insight development, new product development, pricing, sales forecasting, promotions, advertising and digital marketing

+ 2 years' International experience and familiarity with Asia, Middle East and European markets in Higher Education digital/STEM (Science, Technology, Engineering & Math)

+ 5 years proven track record in the digital educational industry

+ Strong general management experience across cultures

+ Commercial orientation, financial skill with an excellent record of successful P&L management and driving growth

+ 10 years of optimally leading teams of at least 5 people

+ Experience with actively driving development of team members to improve personal and team success

Other Skills, Interests and Experience

+ Willingness and ability to travel extensively across the globe as required.

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO\Policy\Statement\January\2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Base Pay Range

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$155,300.00 - $248,500.00 USD

Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.