Global Product Marketing Manager

As the Global Product Marketing Manager you will be responsible for developing & driving key programs and campaigns to achieve and surpass Options and Upgrades order and margin targets. In particular, you will focus on optimizing commercial execution though development of marketing and launch plans in coordination with the rest of the Global Segment Marketing Managers and Regional Product Marketing. You will identify and develop opportunities for growth, profit margin and market share gain.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Responsibilities

• Owns, develops and accelerates the MR upgrade, upsell and replacement funnel 
• Partners with product management, Product Marketing and service marketing partners to effectively communicate product sunset and replacement / upgrade programmes to the relevant customer cohort to ensure programmatic IB continuity via upgrades or replacement solutions
• Performs clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
• Collects and prioritizes product introduction and improvement recommendations and analyzing competitive landscape.
• Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits.
• Works with Global Segment Marketing Managers, Marketing Operations, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
• Works with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention.
• Defines brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
• Develops and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan.
• Creates a Global Product /portfolio strategy including product positioning and current portfolio.
• Identifies programs needed to enhance customer loyalty and installed base retention.
• Provides input to the product / solutions roadmap.

Qualifications/Requirements

• Bachelor’s Degree in Electronic Engineering, Physics, Marketing, Business Administration or other related fields
• Minimum of 10 years’ experience in MR, medical device marketing, sales or related field

Preferred Qualifications

• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
• Excellent oral and written communications skills
• Ability to motivate and lead a team of reports
• Strong analytical and process skills
• Influencing skills – ability to motivate individuals and demonstrate organizational influence
• Masters or PhD

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity. 

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

For U.S. based positions only, the pay range for this position is $163,200.00 - $244,800.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case.

The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). 

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No