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Form of workEffectv helps businesses reach the right audience with the right message at the right time. We harness the scale and quality of Comcast data to target advertisers’ audiences across linear TV, streaming, and video on demand and enabling clients to evaluate performance. A division of Comcast, we have a presence in 60+ markets and an estimated reach of 96 million U.S. adults that include both Comcast and non-Comcast households.
Job Summary
Job Description
Key Responsibilities:
- Managed Service Delivery: Accountable for overseeing and delivering the Comcast Advertising managed services to Xumo and coordinating the overall Xumo-Effectv-Comcast Advertising ad monetization relationship.
- Business Vision and Go-To-Market: Responsible for creating, establishing, and executing a clear and compelling Xumo ad sales business vision and ads business strategy including ad solutions/package development, customer value proposition and sales narratives across all demand channels.
- Achieves Business Goals: Closely monitors revenue and business performance. Acts swiftly to address opportunities or risks, iterate strategy or offering if needed, and share forecast adjustment. The GM is accountable to deliver annual advertising sales revenue budget for Xumo with emphasis on:
- Creating a long-term scaled business, driving monetization through high yield sales channels and models (Addressable, Direct IO, Programmatic Guaranteed, etc.) balanced with revenue goal achievement.
- Building a high performing cross-functional ad monetization team and culture
- Driving awareness and understanding of the Xumo advertising offering and value prop within the marketer and media buying community
- Strong partnership with Effectv, Comcast Advertising, and Xumo
- Responsible financial management to drive long term business goals balanced with near term revenue, expense management, and profitability.
- Develops Ad Sales Strategy: Creates and executes a comprehensive ad sales strategy that identifies opportunities, defines targets, and outlines revenue milestones. Drives the Xumo advertising roadmap with a view to enhancing customer experience and competitive differentiation to achieve near and long-term business goals. Defines advertising specific milestones as part of overall Xumo Operating Plan and Long-Range Plan
- Ad Product, Ad Solution, Ad Package Development: Collaborates with Xumo product teams to define and develop innovative ad products and experiences that meet the evolving needs of advertisers and creates additional market opportunities for Xumo.
- Yield, Ad Operations and Customer Experience: Oversee and work to improve pricing and modeling of Xumo ad products and services with a focus on inventory utilization, cost, margins, and gross profit. And oversees ad operations to maximize revenue delivery, and customer experience across the prospect to pay cycle.
- Patnerships: Oversees business development / partnership strategy in service of delivering on Xumo’s monetization strategy, with both demand and supply partners. Coordinates closely and transparently with Comcast Advertising partnerships team.
- Industry Presence and Trade Brand Development: Engages with key client and agency stakeholders and prospects. Collaborates with Xumo and Comcast Advertising Marketing and Communications teams to establish and define strong trade brand and presence in the advertising industry through thought leadership, partnerships, and industry events.
- Team Building: Direct oversight of Xumo dedicated ad sellers (direct and programmatic), pricing and yield, ad operations, ad product and ad sales marketing/sales development team members/resources. The GM will recruit, manage, and motivate a high-performing cross-functional advertising team, as well as influence, inspire, and ensure necessary guidance, support, and accountability from secondary sales teams.
- Business Partnering: Works closely with Comcast Advertising/Effectv ad integrations and operations, technology, sales development, marketing, finance, and HR in support of revenue operations and client needs. Works closely with Xumo joint venture to ensure tight coordination between audience / supply forecasting and demand forecasting to enable delivery of monetization targets.
- Global Expansion: Collaborates with Xumo and Comcast Advertising to develop international (ex-US) monetization strategy as Xumo continues to scale in other territories.
Experience needed:
- Bachelor’s Degree or equivalent
- 10+ years delivering cross-functional deliverables in advertising sales / media industry
- 10+ years prior management experience and experience leading teams
- A hands-on, leader, with bias to action, and ability to simultaneously manage the delivery of the day to day while envisioning and building the future.
- Demonstrated success crafting winning strategies and translating them into measurable success
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, evaluate outcomes, develop ideas, and challenge status quo.
- Demonstrated ability to drive results, collaborate, and influence executives and partner teams across functions (with or without formal authority) and navigate complex, multi-stakeholder environments.
- Demonstrated ability navigating and leading teams through complexity and uncertainty.
- Excellent written and verbal communication skills including the ability to prepare and present effectively to senior executives.
Preferred Experience:
- Prior leadership/management experience in ad sales, ad operations, ad sales marketing ad strategy, or a related discipline with responsibility and accountability for delivering large revenue streams.
- Prior experience building teams and/or businesses
- Passionate about television, digital, CTV and the opportunity to help shape the future of television and media
- Experience working across the ad product development lifecycle from ideation, to market-fit, pricing, and go-to-market.
- A start-up mentality to problem solving, creating what the organization needs rapidly to deliver business goals.
- Strong discipline and delivery skills, and ability to focus and lead teams to bring projects to conclusion.
- Well-respected executive with relationships within the broader media and advertising industry
- Ability to travel as needed.
- Prior global work experience and/or experience working in matrixed environments.
- MBA
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
Salary:
Primary Location Pay Range: $234,423.36 - $351,635.04
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
