Freelance Social Media Strategist

Company Description
At Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit, and a bold commitment to achieving measurable results and business success for the clients we service.
Job Description
The FreelanceSocial Media Strategist is responsible for the day-to-day operational success of the paid social campaign activations, specifically dedicated to planning and activating paid social advertising strategies for our automotive client across the US. This person collaborates with planning, operations, and analytics to bring their clients innovative, integrated Social Media campaign activations.
The Social Media Strategist will work under DSplus - a Saatchi & Saatchi company. DSplus was created 13 years ago around the idea of a "Digital Salesperson" who leads a customer through the entire lifecycle of their automobile ownership journey.
This position is hybrid and will require the employee to work from the office as needed. The freelance position will run through the end of September 2024.
Responsibilities:

• Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
• Work with planning and operations teams to ensure all campaigns are seamlessly executed
• Develop strategic paid Social Media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
• Place Social Media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings

Qualifications

• 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
• Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
• Experience handling large media budgets and developing insights based on campaign results
• Have strong project management and organizational skills, being able to manage multiple projects and campaigns at once
• Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
• Facebook Blueprint Media Buying Certification strongly preferred
• Have a passion for Social Media, be an avid user, and have a passion to stay in the loop on the latest Social Media trends, capabilities, and platforms
• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
• Strong interpersonal, written, and verbal communication skills for effective client relations
• Experience with retail and/or automotive is strongly preferred

Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $31.01 - $48.80/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 04/27/2024.