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PURPOSE AND OBJECTIVES
Responsible for delivering against the marketing demand generation, pipeline acceleration and revenue objectives as defined for Cloud ERP in North America. Role includes planning through the tactical execution of marketing plan activities, including direct and digital marketing, online events, physical events, and more. This individual should be an independent, collaborative, data-driven marketer who brings enthusiasm for innovative marketing efforts and strong communication skills. Additionally, this person should thrive in a matrixed, fast-paced, and high-energy environment.
EXPECTATIONS AND TASKS
Strategic Marketing and Sales Execution - Develop and maintain a partnership with the Field Sales team to execute against an appropriate solution or industry program portfolio mix to address the business needs of our customers/prospects. Serve as the face of Marketing, representing Cloud ERP for several Market Units (MUs), collaborating with the MU Field Sales executives, Sales leadership, partners and as appropriate our customers/prospects.
You will be tasked to:
- Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required.
- Meet Marketing and Sales goals and objectives by leveraging best practice marketing tactics.
- Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities.
Data Driven - Embrace a data-driven approach to turn data into insights to drive results. Focus on execution, consistency, and speed to market when strategizing and documenting campaign execution and lead management activities in the system of records, including CRM, reports, dashboards, and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.
Lead Management - Access relevant Sales and Marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams. Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on sales pipeline health and follow-up on necessary actions to drive alignment with relevant Sales and Marketing stakeholders and manage escalations proactively.
Field Enablement - Seek alignment with Marketing, Sales, and partner stakeholders. Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. This may include, but is not limited to, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. Communicate proactively with Sales teams to understand marketing effectiveness and to seek out areas of improvements. Proactively provide feedback to other marketers to improve overall marketing performance.
Channel & Ecosystem - Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go-to-market approaches. This includes both internal channels as well as our partner ecosystem.
Asset Development and Management - Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc. Help assure that all assets used in market align to the Cloud ERP mix of accounts and resonate with local buyers. As needed, manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.
Agency Management - Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.
Customer Service and Relationship Management - Maintain a high level of customer focus and demonstrate marketing value to internal and external customers through participation in customer engagements when possible. Create a valuable internal/external customer experience by servicing inquiries, resolving problems, etc. as opportunities present themselves. Leverage experiences to demonstrate and develop strategic partnerships with internal/external customers.
EXPERIENCE
- Ideally 3+ years of marketing experience, with minimum 1 year in marketing execution
- Working in a multi-national company
- Data-driven results-oriented marketer
- Experience in high-tech industry, B2B marketing preferred
- Strong understanding of business drivers both internally and with our customers
- Project management (small to medium-scaled projects)
- Working in a team environment and matrixed organization
- Strong business acumen
EDUCATION
- Bachelor's degree or equivalent required
LOCATION REQUIREMENT: NYC
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 82,700 - 178,300 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits.
Requisition ID: 385850 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
