Field Marketing and ABM Manager

Simeio is a global managed services provider offering Identity and Access Management solutions delivered as a service and interoperable with leading IAM tools. With 700+ employees worldwide, Simeio secures over 160 million identities globally for large enterprises and government entities. Services and solutions from Simeio include Customer Identity & Access Management, Privileged Access Management, Identity Proofing, Access Management & Federation, Identity Governance & Administration, Application Onboarding, and Simeio Identity Orchestrator. The company has been recognized for its business and technical leadership and highly rated by Gartner, Forrester, and Kuppinger Cole, and was ranked by Great Places to Work®. For more information visit simeio.com.

Ready to take your career to the next level? Simeio offers a challenging work environment with an opportunity to create and build using your experience. We welcome, encourage and value new ideas and innovation, teamwork, transparency, and inclusiveness. Candidates ready to take their career to the next level are encouraged to apply.

What we’re looking for

The Simeio Marketing and sales team is seeking a passionate and seasoned Field Marketer and ABM expert to partner and foster valuable partnerships with our Sales organization to manage a Field Marketing plan from conception to execution, in order to build, influence, and accelerate sales pipeline, through a variety of ABM focused marketing strategies and tactics.

Key Responsibilities

• Collaborate directly with the sales leaders and enterprise reps to develop an execution strategy that supports regional quarterly sales pipeline and revenue goals.
• Translate sales objectives (both opportunity and relationship-based) into ABM program objectives and project plans.
• Develop compelling ABM programs (1:1, 1:few) that successfully engage target Enterprise accounts and buying teams moving them effectively through buyer’s journey to drive pipeline and revenue.
• Partner with Creative, Alliances, Demand Generation, Content and Agency Partners on content strategy, planning and executing multi-channel programs: emails, paid social, webinars, events, digital, direct mail etc.
• Understand the marketing operations ecosystem to independently leverage tools available to execute multi-channel campaigns.
• Communicate program status to key stakeholders, making sure programs are executed on time and qualified accounts/leads are effectively followed up on time by Account Representatives
• Collaborate with key channels and visibility against ABM to develop and optimize tailored outbound sales sequences.
• Define, manage, and host targeted regional events to drive mid-funnel pipeline and sales acceleration.
• Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts.
• Be accountable for driving target account engagement and pipeline goals.
• Advocate for what sales needs, and keep sales informed on marketing priorities.

Qualifications

• First and foremost, can-do attitude
• 5+ years in Enterprise B2B Marketing and/or sales
• Successful history in developing and executing pipeline-generation and acceleration marketing programs, including digital advertising, content development, direct mail, virtual and in-person field events, and more.
• Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
• Prior experience developing and implementing ABM marketing plans in partnership with sales leadership.
• Solid project management and creative problem-solving skills
• Strong team player and collaborator, with a variety of people and teams
• Excellent verbal and written communication skills
• Experience with various Martech solutions ideal: Salesforce, Pardot or HubSpot, Demandbase (or other ABM platforms), LinkedIn Campaign Manager, Analytic tools, Sales Navigator, etc.
• Creative, high energy, innovative, proactive, and resourceful
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
• Negotiating skills, a plus
• Travel required (approximately 10% of time)

Simeio is an equal opportunity employer. If you require assistance with completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Alan Chung @ achung@simeio.com or 404-882-3700.

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