Address
Form of workResponsible for the continuous acquisition of new players from various markets to grow property player base and increase revenues. Assure customer retention and repeat business through telemarketing, written correspondence, direct contact, and on/off-site events. Develop one-on-one relationships with premium players and provide exceptional guest service to cultivate and maintain VIP relationships.
Job Functions
- Develop a base of premium players and ensure they receive personal attention and quality service, in accordance with the company’s established marketing strategies.
- Recruit high-level players through a variety of direct sales activities such as direct mail, telemarketing, referrals, guest visitation, and on/off-site events.
- Continuously develop and sustain personalized relationships with guests, with increased focus on premium players.
- Respond to guests’ special requests as well as guest inquiries or concerns in a calm, prompt, and courteous manner.
- Issue complimentary services consistent with company and department policies.
- Participate in player development and marketing activities and events to ensure development of one-on-one relationships and to cultivate guest loyalty.
- Represent the company in public relations and marketing efforts, both on- and off-site, generating new and repeat business and helping to reaffirm the goals and objectives of the company.
- Continuously develop and sustain personalized relationships with guest with increased focus on premium players.
- Utilize telemarketing efforts to reactivate declined play
- Monitor all comps and ensures they are within the company’s comping guidelines and procedures.
- Monitor revenue produced through marketing efforts.
- Miscellaneous duties as assigned.
