Event Marketing Specialist

We’re building a future where every home is professionally managed. One where professional property managers deliver new “Triple Win Experiences” for residents, investors, and their teams.
But creating winning experiences that benefit everyone simultaneously? That’s hard.
Now, 1,500+ property management companies are doing it with a fully managed Resident Benefits Package by Second Nature. We bring the expertise, technology, and service that professional property managers need to make experiences convenient, rewarding, and consistent. Our reputation for turning old problems into new revenue streams has made us the only 6-peat national industry vendor of the year.
Join 150+ passionate, thoughtful people who strive to make a difference each day until every home is full of triple win experiences.

PREFERRED QUALIFICATIONS

• 2+ years of field marketing/Event Marketing experience
• Ability to build strong interpersonal relationships, share ideas and success
• Experience with a CRM platform (SF preferred), Marketing Automation, Project Management, Market data and analytics tools (We use Hubspot, Salesforce, SalesLoft, Google Suite, Slack, Canva, Hubspot, Monday)
• Experience in a SaaS environment
• Strong ability to multitask
• Experience with Property Management industry a plus
• Highly creative and process-driven
• Deep understanding of ways to impact the customer’s journey
• Excellent organizational skills
• You love being part of a highly-energized team
• Live near a major airport for easy travel to events

ABOUT THE ROLE

The Event Marketing Specialist will assist the Senior Event Marketing Manager in the planning, promotion, coordination, execution and detailed follow-up analyses of in-person events that will drive revenue and build our Property Manager customer database. The Event Marketing Specialist will collaborate closely with the Sales and Marketing teams, help manage event budgets, and leverage various marketing channels to drive attendance and engagement.

KEY JOB RESPONSIBILITIES

Event Planning and Execution:

• Assist with the logistics and budget for each event/campaign including detailed timelines, project deadlines, promotion, ordering and shipping assets and swag, and pre-and post-event communications (internal and external)
• Coordinate all logistical aspects of events (VIP event venues; catering; equipment & preso setups; swag; staffing; etc.)
• Oversee event setup, ensuring all materials and equipment are ordered & arrive in a timely manner
• Act as the primary point of contact for event vendors, sponsors, and partners
• Keep and track inventory of all event materials
• Attend approximately 1-2 events/month

Audience Engagement

• Assist to develop strategies to engage attendees before, during, and after events to maximize participation and impact
• Plan and execute interactive activities, entertainment, and networking opportunities to enhance the event experience

Cross-Functional Collaboration

• Collaborate with internal teams, including sales, product development, and customer service, to align event objectives with broader business goals
• Coordinate with external partners to maximize event impact and achieve mutual objectives

Post-Event Analysis and Reporting

• Conduct post-event evaluations to assess event success against predefined metrics and KPIs
• Prepare reports summarizing key insights, attendee demographics, and actionable recommendations for future events
• Share learnings and best practices with internal stakeholders to inform future event strategies

This position is a remote-first, work from home position with regular travel. Second Nature is committed to creating a culture and workplace where remote work fosters collaboration and connections and is a key part of our company story and success. To be successful in a remote work role at Second Nature you must:

• Be available during your scheduled working hours and give your full attention to the completion of your Second Nature job duties
• Have a quiet, professional, distraction-free environment in which to complete your work
• Have access to your own reliable high-speed internet connection
• Attend our bi-annual in-person company meetings (Second Nature will reimburse the cost of your business travel per company guidelines)
• Attend and manage approximately 1 monthly even