Job Description
The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient in using multiple Social Media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to us through Social Media for assistance.
Responsibilities:
- Create consistent, meaningful content on Social Media platforms for the respective markets.
- Responsible for producing high-quality content.
- Contribute to the Agency’s paid Social Media objectives through strategy creation, implementation, and ongoing optimization.
- Continually improve paid media tactical planning and buying across all platforms.
- Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings.
- Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies.
- Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives.
- Manage paid social ad campaigns and leverage first- and third-party data to build audiences.
- Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team.
- Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients.
- Create measurable paid social programs that are in line with strategy and budget.
- Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.
- Develop insights and keep teams informed of new opportunities.
- Contribute to new business development when requested.
Requirements:
- Previous relevant work experience.
- Experience in managing and executing paid Social Media campaigns across platforms is a plus.
- Exceptional verbal, written, and presentational skills.
- Competent in campaign planning, recommending strategies, and budgeting.
- Able to work independently and collaboratively with remote team members.
- Flexible and ability to perform in a fast-paced environment with concurrent and competing deadlines.
- Bachelor degree (economy, social sciences) is an asset.
Benefits:
- Disability Insurance
- Employee Assistance Program
- Employee Discount
- Flexible Schedule