Address
Form of workAAA Life Insurance Company is seeking an Email Marketing Specialist! We offer a dynamic work environment, excellent benefits, and competitive compensation, that will allow you will exercise your potential to innovate, finding ways to increase efficiency and improve our business processes.
What encourages you to come to work every day? By joining AAA Life, you will have the opportunity to strengthen the name and reputation of the brand that millions have come to rely upon for financial piece of mind. We are company dedicated to our members and our employees! We value the unique attributes and contributions of our associates to cultivate an inclusive, collaborative and innovative workplace where all employees are engaged and feel they belong. Delivering our company’s promise to members is what drives each of us every single day.
This individual will be responsible for the development and implementation of strategic Email Marketing programs designed to retain and enrich the AAA Life-policyholder relationship. With the help of internal resources, and our external data agency, this role will be responsible for the development of campaign workflows that support member and policyholder communications, e-services, and retention email programs.
- Work with internal and external teams on all aspects of email campaign management including: planning, workflow development, proofing, deployment, delivery auditing, and reporting.
- Collaborate with partners in digital marketing, club relations, brand/creative services, marketing analytics, and marketing operations to develop/document Email Marketing programs and project plans.
- Work with internal partners to develop campaign concepts. Represent the needs of the email channel with a focus on growth of portfolio marketing and retention programs.
- Identify new programs and opportunities. Support management in the prioritization of these programs.
- Ensure all email elements are accurate and relevant. Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
- Coordinate efforts to grow the business through the development and management of new Email Marketing tactics including automation of marketing programs. Identify areas that need to be optimized to improve click through, engagement, and conversion.
- Monitor deliverability and overall account reputation to ensure messages are being delivered to the inbox.
- Conduct extensive testing and analysis of Email Marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop standard processes for ongoing email campaigns.
- Stay current on Digital Marketing and email deliverability best practices, industry standards and CAN-SPAM compliance. Apply them to the execution of campaigns. Seek process improvements to increase effectiveness and efficiency.
- Other special projects and duties as assigned.
- Bachelor’s degree or equivalent experience in Marketing, Advertising, or similar field of study.
- 3 years of professional experience in digital marketing or Email Marketing.
- Hands-on experience writing campaign workflows (Adobe Campaign Classic preferred).
- Working knowledge of HTML and CSS for email is preferred.
- Understanding of SQL Syntax.
- Experience developing and performing A/B or multivariate tests.
- Shown ability to optimize emails to meet identified goals and objectives.
- Experience implementing and managing lifecycle marketing email programs.
- Knowledge of CAN-SPAM, privacy, and opt-in/out regulations for email.
- Strong verbal and written communication skills.
- Experience handling multiple projects with tight timelines - while keeping cool under pressure
- Excellent organizational skills and process-oriented thinking with an ability to lead complex, dynamic interactive programs with accuracy
- The ability to translate complex technical information into simple, straightforward, easy-to-understand messages
- Ability to take direction and produce quality work in a limited timeframe.
