Education Marketing Planner

Are you a digital-first growth marketer? Are you looking for a fast-paced environment to leverage your strategic strengths to build global marketing plans for the Higher Education Industry? At Siemens Digital Industries Software, you will join a globally distributed team that's driving the future of marketing.

We believe in people-first marketing and people-first work! We are looking for an experienced software marketing professional to strategically build digital marketing plans at scale to activate a wide range of target segments with global impact. In this role you will partner with a broad part of the organization being strategy leads, zone and global demand marketing functions to develop strategic annual marketing plans focused on Higher Education.

You will be responsible for the demand creation plan that delivers market awareness, pipeline and revenue goals supporting Global and Zone strategic sales priorities and our business strategy in general; you will continually review the campaign performance to ensure that targets and goals are exceeded. In some cases you will work closely with Global and Zone Execution teams to track, evaluate, and optimize campaign performance and to consolidate plans and feedback to central marketing functions. Key Responsibilities: Manage cross team service-level agreement (SLA) deliverables to ensure campaigns execute on time.

Contribution to and support of direct & indirect target market definitions and go-to-market strategies. Team with senior leadership to define investment strategies/priorities, select & prioritize KPIs. Analyze Global and Local program performance and forecasts across demand waterfall including pipeline volume and progression including specific views for segments and regions.

Actively engage global and zone sales leadership to understand sales goals, identify marketing and sales enablement requirements and gather feedback on marketing activities. Communicate to and educate the sales and segment teams about new and planned marketing activities, including global, regional and local programs. Ensure that all execution and campaign stakeholders understand the industry plan's objectives, cadence and KPIs.

Set plan, campaign and tactics targets, providing regular and consistent feedback on performance to stakeholders. Deep knowledge of day-to-day execution activities and results within the zones. Required Qualifications The right person has 5+ years of successful outbound marketing experience in higher education This position will be subject to U.S.

export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or obtaining any necessary export license.

Why us? Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need.

Bring your curiosity and creativity and help us shape tomorrow! Siemens Software. Transform the Everyday The salary range for this position is $99,000 to $178,200 and this role is eligible to earn incentive compensation.

The actual compensation offered is based on the successful candidate's work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com.

In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees). #LI-PLM #LI-Remote Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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