Ecommerce Marketing Manager

*Nutrisystem is on a hybrid schedule. We are in-office Tuesday-Thursday and remote on Monday and Friday each week*

Position Summary:

The Ecommerce Marketing Manager is a member of the marketing team and will lead cross-functional projects to drive forward the website roadmap including creative & functional improvements and testing/experimentation calendar. This role’s KPIs include conversion rate, average order value, lead generation, and lifetime value.

You will join a small and mighty team of passionate ecommerce marketers working together in a fast-paced environment to make a big impact on one of the nation’s top subscription businesses for weight loss and wellness.

Responsibilities:

• Day to day, hands-on management and execution of marketing tactics, strategies, and promotions for our web properties (web and app).
• Identify opportunities for optimization to improve our customers’ experience and minimize friction points and barriers to purchase.
• Conduct internal planning meetings and contribute to the development of the experimentation roadmaps.
• Work closely with digital and offline marketing teams to optimize landing pages and the site experience.
• Analyze results and identify successes, failures, and trends, and effectively communicate these findings to the leadership team.
• Coordinate and communicate with UX/UI, visual & web designers and developers to drive projects forward through its life cycle: requirements gathering, design, development, testing, and launch.
• Collaborate with project managers to develop detailed business requirements for creative and functional projects.

What we’re looking for:

• A very strong attention to detail.
• Hands on experience with an enterprise testing solution –familiarity with platforms such as Sitespect, Monetate, Dynamic Yield and Optimizely
• Comfort with being uncomfortable – we all learn something new every day, driving personal growth and growth for the business.
• Ability to work in a fast paced and ambiguous environment.
• Understand the power of BOTH data and creative and have opinions on how they work together effectively.
• Willingness to share opinions with the team and distill down complex ideas.
• An enthusiasm for creatively solving our customers’ problems.
• Strong understanding of Google Analytics, Hotjar, UserTesting.com (or similar).

Education/Experience:

• Bachelor’s degree or relevant experience.
• Minimum of 3 years experience in ecommerce or website management with at least 1 year experience running A/B tests and experiments on websites and/or in mobile apps.
• Experience with subscription programs a strong plus.