AddressEBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.
EBSCOed - Sr. Product Marketing Manager
Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates. Typical profile at this level: Requires in-depth conceptual and practical knowledge in own discipline and basic knowledge of related job disciplines. Has knowledge of best practices and how own area integrates with others; is aware of competition and the factors that differentiate them in the market. Acts as a resource for colleagues with less experience. May lead small projects with manageable risks and resource requirements or project steps within a broader project or may have accountability for on-going activities or objectives. Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies. Explains difficult or sensitive information; works to build consensus. Works independently, receives minimal guidance. Level at which career may stabilize for many years. Typically requires minimum 5 years relevant experience.
Required skills:
• 1 or more years’ experience working with the Alabama Talent Triad
• 4+ years’ professional experience developing annual marketing strategies and plans
• 4+ years’ professional experience developing promotional campaigns
• 1 or more years’ experience managing a marketing/promotional budget
Preferred skills:
• Understanding of skills-based hiring
• Understanding of digital wallets and learning and employment records
• Understanding of skills-based job descriptions
• Understanding of credential registries
• Excellent communication and interpersonal skills to develop effective marketing campaigns and create content that is both engaging and informative.
• Knowledge of current hiring trends.
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
