Address
Form of workEssential Functions/Responsibilities
- Plan, create, implement, manage, monitor, and update website & 3rd party platforms
- Align the website with the organization's brand, strategy, and standards
- Audit content and remove duplicate information
- Optimize content for conversion and usability
- Look for opportunities to improve the user experience for clients with a customer service focus
- Complete tests to ensure website efficiency and quality
- Assist Marketing Manager with Marketing campaigns and other marketing efforts
- Create strategies to improve website traffic with a focus on net new business and nonbranded target campaigns
- Develop website content to support organizational goals and strategies
- Ensure the website complies with the appropriate laws and regulations
- Evaluate competitors' websites
- Follow industry best practices
- Identify ways to improve website user experience
- Implement security measures to protect websites
- Keep the website's domain and hosting registration current
- Manage pay-per-click and search engine optimization campaigns and/or third-party contractors
- Monitor for website security breaches and respond to them as needed
- Manage sitemaps that represent and visualize the website's structure and functions
- Reply to, troubleshoot, and resolve website issues
- Update and maintain website versions and plugins as needed
- Compile reports for the Executive team showing results
Requirements
- A degree in digital marketing, computer science, web development, IT, systems engineering, or a similar field
- 2 years of work experience as a website manager
- Exceptional interpersonal and leadership skills
- Knowledge of WooCommerce, WordPress, Adobe Suite, Content Management Systems
- Proficiency in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, MySQL and JavaScript looked highly upon
- Great understanding of Search Engine Optimization and Paid Per Click
- An understanding of user and market research
- Ability to troubleshoot website issues in a fast-paced environment
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent content creation and writing skills
- Fantastic time management skills with the ability to multi-task
INDWar
