E-Business, Marketing Specialist

Position: E-Business, Marketing Specialist
Location: U.S. Remote (Must live Mid-west or East Coast)

Position Overview

As an E-Business, Marketing Specialist, you will play a pivotal role in driving the online retail strategy for our company. Your primary responsibility will be to optimize our e-commerce platform, ensuring a seamless and user-friendly online shopping experience for customers. You will collaborate with cross-functional teams, including marketing, sales, and IT, to enhance product visibility, drive sales, and maximize customer satisfaction.

Responsibilities

E-commerce Platform Management:

· Oversee the day-to-day operations of the company's e-commerce platforms

· Ensure the seamless functionality of the online store, including product listings, pricing, and inventory management

· Develop and manage product attributes to drive quality online listings

· New item set-up and maintenance on all of our e-commerce platforms (armacostlighting.com, Amazon.com Vendor Central, Home Depot Supplier Hub, etc.)

· Building new landing pages on the client's site

· Website product maintenance

Customer Experience Enhancement:

· Work on improving the overall user experience on the e-commerce platforms

· Implement strategies to increase customer satisfaction and loyalty

Analytics and Reporting:

· Monitor and analyze key performance indicators (KPIs) related to e-commerce performance

· Generate reports and provide insights to optimize the online shopping experience and increase sales.

· Complete competitive analysis on how competitors are promoting products and programs on their digital platforms within the market

· Manage reporting and analysis of sales data to drive listing improvements

· Communicate weekly with operations to ensure adequate in-stock levels

Promotion:

· Support Trojan Lithium promotion, paid search, and display advertising

· Work within the e-commerce platform and optimize the pages for search (SEO)

Basic Qualifications

· Bachelor’s degree in Marketing, Business, or related field

· Minimum of 3 years of hands-on experience in e-commerce management

· Proven track record of driving sales growth through digital channels

· Digital advertising and promotion experience, 2 years preferred

· Proficient in e-commerce platforms (e.g., Shopify, Magento) and content management systems

· Strong understanding of digital marketing strategies, SEO, and SEM

· Excellent analytical skills and ability to derive insights from data

· Effective communication and collaboration skills

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• No weekends

Experience:

• E-commerce: 3 years (Required)
• Email marketing: 3 years (Preferred)
• Advertising sales: 3 years (Preferred)
• Digital Marketing: 3 years (Preferred)

Work Location: Remote