Director, Sales Marketing

etf.com is looking for a Director of Sales Marketing who is highly collaborative, creative, and a strategic thinker to lead our go-to-market efforts. The goal of this position is to build and execute marketing campaigns that are impactful, innovative, and on-brand in collaboration with our sales team. The ideal candidate will be proactive and have a deep understanding of digital business as far as ad sales, brand, and subscription marketing. In addition, experience with user acquisition, newsletter/e-mail marketing is highly preferred. This hybrid role will report to the Chief Marketing Officer.

Responsibilities

• Lead brainstorming conversations to develop scalable, multi-platform solutions in response to client RFPs or proactive opportunities
• Develop custom native campaigns, sponsorships, and activation opportunities to meet client goals
• Develop and manage comprehensive marketing strategies aimed at acquiring and retaining new individual subscribers and converting registered users to a paid plan.
• Create all go-to-market Sales Marketing materials and collateral
• Meet with sales and other key internal stakeholders regularly to assist with key pitches/clients
• Accountable for campaign execution post-sale for custom campaigns
• Provide clients with strategic and tactical guidance to achieve online marketing objectives
• Leverage internal analytics along with industry data and research to craft consumer audience target segments and build optimized media plans
• Implement and launch campaigns according to client and internal requirements and goals
• Work with Account Management to measure initial campaign results and re-optimize periodically based on client and etf.com goals
• Keep abreast of the rapidly evolving technologies and trends in the digital media space

Qualifications

• Bachelor's Degree in Marketing
• 3-5+ years related work experience (finance industry experience preferred)
• Creative problem solver for advertisers and their products
• Strong written and oral communication skills
• Solid understanding of the advertising landscape in terms of how data is leveraged and measured
• Help shape the big picture but can roll up your sleeves to execute the day-to-day tasks to get the job done
• Advanced knowledge of Microsoft Suite
• Strong attention to detail
• Ability to analyze basic reporting data and industry insights

About Us

At etf.com we believe that creating a positive and fulfilling work environment is essential for our employee’ success and happiness. In our organization, you’ll find a culture that fosters collaboration, respect, and open communication. We value diversity and actively promote an inclusive atmosphere where every voice is heard and appreciated. Professional growth and development are at the core of our company culture. We provide ample opportunities for learning, training, and advancement, recognizing that investing in our team is key to our collective success. We believe that celebrating achievements and fostering sense of camaraderie are vital to a thriving workplace. From team-building activities and social events to recognition programs, we ensure that hard work and dedication are acknowledged and rewarded. Join our team and become a part of a company culture that nurtures your talents, encourages your growth, and values your well-being. Together, let’s create a positive and fulfilling work environment where everyone can thrive.

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Preferred)
• Sales Marketing: 5 years (Required)

Ability to Commute:

• New York, NY (Required)

Ability to Relocate:

• New York, NY: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY