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Form of workAt Academic Partnerships, we drive change through innovation in online education using the strengths, experience, and creativity of our people. As a leader in online program management, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve—from the dream of a degree to a bold reality. Our company is built on the foundation of our mission - to expand access to top-quality, affordable, and workforce-relevant degree programs that serve career pathways. Come join a company that helps make dreams into reality!
The Director, Performance Marketing is accountable for delivering enrollments, student persistence and portfolio growth for designated partners. This person is the face of marketing to our University Partners, representing marketing planning and initiatives. A people leader and a big-picture thinker, working closely with the Managing Director, Partner Support and Enrollment Services stakeholders to monitor key partner and program health and overall performance.
The Director is accountable for problem identification and issue resolution for any issues negatively impacting student success, while ensuring quality of creative briefs and marketing assets, enabling creation of websites, landing pages, and collateral in support of seamless marketing launches. Leads cross-functional performance marketing meetings and ensures all activities are completed. In addition, the Director provides input to strategic account plans and partner reviews. Relationship-building, presentation and big-picture thinking skills and comfort with ambiguity are key for success The Director leads a team in supporting assigned partners in a holistic university-centric approach.
Responsibilities:
- Key contact for assigned Managing Director(s)
- Delivers overall partner NE/EE performance for assigned partners
- Monitors key partner / program health
- Problem identification analysis
- Leadership and development of the area performance marketing team members
- Collaborates cross-functionally to identify and resolve issues negatively impacting student enrollment and persistence
- Develops input to account plans, internal partner reviews and semi-annual reviews
- Ensures quality of creative briefs and marketing assets, including productive discovery and kick-off meetings
- Manages and monitors team activities to meet deadlines and objectives including marketing launches
- Leads working weekly performance marketing meetings with Managing Directors and Partner Support
- Partner Meeting participation, as needed, to support MD and strategic plans
Requirements:
- Bachelor's degree in Business or Marketing required
- Master’s degree (MBA) strongly preferred
- 10+ years of proven management success in marketing, product and/or portfolio management
- Higher education experience with online higher education subject matter expertise preferred
- Strong analytical, quantitative, and problem-solving capabilities (advanced level business acumen)
- Experience driving results through teams in highly matrixed organizations
- Leader-level marketing communications and marketing planning skills
- Excellent presentation skills across organizations and levels
- Experienced people-leader
- Solid understanding of digital marketing (paid search, social media, SEO)
- Excellent communication, teamwork and diplomacy skills
- Ability to thrive in a highly ambiguous environment with changing priorities
- Excellent MS Office with Excel and PowerPoint skills; Tableau skills a plus
- Some travel required
Academic Partnerships offers the following comprehensive benefits:
- PTO – accumulated from day one
- 11 designated holidays
- Medical** – four options (including PPO and HDP)
- Dental**
- Vision**
- Life* & Disability*
- FSA & HSA**
- Retirement plan with company match
- Maternity* / Paternity* / Parental Leave*
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
*Company Paid
**Company Contribution
Most benefits start on the first of the month following your date of hire.
Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.
