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Form of workWho We Are
Sure, you know Estee Lauder, but do you know the Estee Lauder Companies Inc. full family of brands? We're also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced... just to name a few. You know us. You love us. Why not work with us?
We connect with our customers anytime, anywhere, from any device. We're committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It's also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.
About The Team
At ELC, we are transforming beauty online by building new digital capabilities to amplify the magic of our brands. Through this transformation, we are reshaping the future of how we market, modernizing the way we reach customers and leverage data and insights.
What You'll Do
The Director, Online Retention for North America's Direct to consumer (DTC) business will support the region and play an important role in online growth acceleration, with responsibility to drive online customer retention efforts, leveraging customer data, tech platforms, automation to maximize lifetime value via growth from email and SMS channels.
Roles & Responsibilities:
Responsible and accountable for operating model, planning, delivery for retention channels like Email and SMS across a portfolio of brands. Lead executive level reporting on strategic initiatives with minimal oversight
Drive growth for email and sms tactics to shore up contribution from these tactics, in order to reduce dependence on paid marketing
Co-lead agency teams engaged in execution to ensure operational success. Identify and mitigate operational risk to minimize losses, protect company image / brand, limit financial risk, and improve productivity for the overall program
Partners and aligns with internal teams on cross functional aspects (CRM/CDP, Technology platform teams) to drive up operational improvement opportunities, esp. as it pertains to automation, capability development and scale to manage multiple brands in the region
Oversee segmentation, personalization and long term value measurement efforts to drive up health of email and sms programs while closely optimizing opt-in and opt-out rates
Collaborates with cross functional leadership to drive process improvement and change based on data outcomes and mutual buy in
Develops organizational structure to meet current and future business needs based on the go forward strategy of the organization
Works with appropriate departments (legal, brand, agencies) to ensure adherence to all regulatory and compliance requirements.
Develops & communicates strategic and tactical plans, including leading the development of near and long term strategic roadmaps to evolve the business
Ensures quantitative and qualitative objectives (OKRs) set by the business are met and produces reporting to support the outcomes
Leads the research, identification, selection, development and implementation of new products, services, and technologies while ensuring product and service offerings align with strategic direction
Develops business plans and financial rationale to support new product recommendations and development
- 8 years' experience in performance marketing focusing on CRM, Retention play for a large consumer brand or fast-growing DTC brand, e-commerce strongly preferred. Including 3-5 years' experience in a managerial position
- Expertise in overseeing - planning, execution, delivery and measurement for email/sms programs via marketing platforms like Braze, Bronto -- at scale for a portfolio of brands or DTC sites
- Experience with the development of short and long term strategic plans, including the creation, implementation, and management of business cases and return on investment
- Skilled at data storytelling - synthesizing large data sets and crafting an actionable narrative that can be presented to all levels of leadership
- Ability to analyze performance data - oversee testing roadmaps, identify trends to grow the adoption of Email and SMS tactics. Proficiency in leveraging platform tools such as Google Analytics, Looker/Tableau reports, CDP systems. Exposure to SQL/SAS preferred.
- Demonstrated experience working with performance marketing metrics (CPM, ROAS, CPA, CPC & LTV). Including experience interfacing with growth channels and formats (e.g., search engine optimization (SEO), paid media, social media)
- Demonstrated flexibility and ability to work in a fast-changing environment. Advanced problem-solving skills, with the ability to define problems and identify, test, and recommend solutions along with growth opportunities
- Excellent time management skills, with the ability to set priorities and manage multiple projects concurrently
- Performance-driven mindset and intellectual curiosity
The anticipated base salary range for this position is $117,000 - $202,100 Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results, as well as participation in the share incentive plan.
In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
