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SalaryWe started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good.
Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.
Van Leeuwen Ice Cream is hiring a full-time Director of Retail Marketing This is a great opportunity for a highly experienced individual to work closely with the founding team of Van Leeuwen Ice Cream as the company embarks on the next stage of growth. The ideal candidate is someone who is passionate about restaurant marketing, has experience launching new restaurants across multiple markets, enjoys leading teams, and can thrive in a fast-paced environment.
As Director of Retail Marketing, you will be responsible for developing, implementing and executing strategic marketing plans for our existing and new scoop shops in order to grow brand awareness and drive customer acquisition and retention.
JOB RESPONSIBILITIES
- Develop and implement the Van Leeuwen marketing and sales-driving strategy for launching scoop shops in both new and existing markets
- Work closely with Store Operations on sales building at the local level, including building awareness and driving sales for new store openings
- Expand and implement the marketing playbook for existing scoop shop support, define store-specific community marketing plans to drive new customer awareness and acquisition
- Develop and implement the sales-driving strategy for growing sales and building customer value in existing scoop shops
- Build sustainable communities at the regional level to grow brand awareness in our existing and future store locations
- Lead and oversee new store opening marketing efforts across all marketing verticals
- Leverage sales data, consumer insights, guest relations data, and digital data to inform our Retail Marketing strategy
- Identify and execute strategic and impactful initiatives related to partnerships, experiences and events that are catered to the market and neighborhood of our scoop shops
- Build relationships with the community and neighboring businesses
- Build and maintain Retail Marketing campaign calendar
JOB REQUIREMENTS
- 8+ years professional experience in the marketing field supporting brick and mortar retail growth (preferably in the food space)
- Passion for community building and people management
- Deeply knowledgeable of the evolving consumer communications and brand environment
- Seasoned manager with experience building and implementing strategic plans, leading teams, and driving results
- A pro at networking, pitching and influencing across media, brand, and community partners (with the track record to prove it!), armed with strong existing relationships across food and retail outlets
- Experience in agency management
- Proficiency in MS Office and Google-suite tools
- Excellent communication and problem-solving skills
- Ability to produce and present clear status reports in a convincing and clear manner
- Ability to multitask
- Willingness to travel
PERKS + BENEFITS
- Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
- Medical, Dental + Vision Insurance with 70% Employer Contribution
- 401k with up to 4% Employer Match
- Cell Phone Reimbursement Plan
- Wellness Reimbursement Plan
- Paid Time Off - 3 Weeks / 120 Hours Total
- Paid Sick Time
- Yearly Performance Reviews
Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.
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