Director Of Marketing & Sales - Corporate

We are seeking a passionate and results-oriented leader to join our team as Director of Sales & Marketing. In this key role, you will be responsible for developing and executing strategic initiatives to drive occupancy and brand awareness for our assisted living community. You will lead a dynamic team, oversee all aspects of sales and marketing activities, and play a vital part in creating a welcoming and engaging environment for potential residents and their families.

Responsibilities:

• Train staff on sales techniques to include tours, presentations, and consultations with potential residents and their families
• Develop and implement comprehensive marketing plans to attract new residents
• Manage and lead a team of Marketing and sales professionals
• Oversee the development and execution of targeted marketing campaigns across various channels, including digital, print, and community events
• Build and maintain strong relationships with referral partners, including hospitals, doctors, and senior centers
• Manage the community's online presence and reputation
• Assist with setting and achieve occupancy goals
• Contribute to the overall success and positive culture of the community

Qualifications:

• 5+ years in a management level Sales and/or Marketing role
• Preferred previous experience performing marketing and/or sales duties at an assisted living community
• Preferred degree in marketing or public relations, must minimally have an Associates and/or Bachelor's Degree
• Acceptable references
• Goal-oriented
• Ability to fluently read, write, speak and understand English
• Excellent listening skills
• Ability to communicate well with individuals of varying backgrounds, abilities and expectations
• Good salesmanship skills and ability to educate referral sources about how services offered will meet the needs of their patients/clients and educate prospective residents/families
• Must be able to cope with demands of position and meet sales goals
• Broad understanding of seniors and the aging process
• Ability to relate positively, effectively and appropriately
• A genuine interest in meeting the needs of seniors
• Excellent observation skills and ability to convey information in a persuasive manner
• Must be able to cope with demands of the position and accomplish sales goals
• Ability to complete required reports, admission paperwork and other required paperwork
• Attention to detail
• Team player
• Current CPR/First Aid Certification
• Completion of all employment paperwork, requirements, orientations, training/education as specified in Employee Handbook and Operating Policies and Procedures Manual
• Meets all requirements as established by regulatory guidelines that govern Assisted Living facility staff, Hawaii Administrative Rules, Department of Health, Title 11, Chapter 90

Duties:

• Development and implementation of monthly and yearly Marketing Plans in coordination with other team members, Administrators, Management Company & Consultants.
• Manage and direct advertising agency, if contracted.
• Build and manage The Plaza's brand identity.
• Monitor and Analyze results of Marketing Plan and Advertising agency.
• Monitor effectiveness of public relation's efforts and makes necessary adjustments for optimal effectiveness. Conduct media relation's programs and news releases in coordination with Management Company and Administrator.
• Direct Community Relations staff to effectively network and build potential referral sources.
• Take inquiries and conduct professional tours for prospects, family members and referral sources when assigned. Establish caring rapport with all who tour.
• Educate prospects and all who tour about services and amenities offered and how our community can meet their need based on information they provide.
• Submit required reports in accurate, timely manner to Supervisor/Management Company.
• Conduct, educate, communicate to sales team member at communities.
• Participate in departmental budgeting process and maintain departments within budget.
• Conduct on-going research/analysis of community needs, competition, and overall community marketing and sales performance.
• Advise staff members on marketing issues and strategies.
• Inventory and maintain promotional materials and other marketing related supplies within budgetary guidelines.
• Maintain an advertising calendar and works closely with Advertising agencies/media sources to place appropriate paid advertising.
• Become familiar with and follow policies and procedures described in the Operating Policies and Procedures Manual and Emergency Manual.
• Ultimately responsible for developing and maintaining relationships with referral sources to achieve and maintain optimal occupancy levels.
• Performs other duties as assigned by supervisor.

Starting salary is $90,000 per year.