Address
Form of workJob Description
Extremely fun and interesting Hormones and Wellness Practice is looking for a bright and energetic person to help us continue to grow as a company and spread the word about how optimizing your body’s hormones can literally change your life.
We are a bio-identical hormone clinic that focuses 100% on helping people feel good and living a long healthy life with energy, vitality and fun! Our marketing strategy has always been to teach people what they need to know to make the best decisions for themselves and their families. We have a strong company culture, and we have very big goals for our clinic. We are looking for a proven and talented marketing strategist plus someone committed to wellness and serving people as we are. Are you that person?
Are you someone who can translate business goals into marketing strategies and objectives that facilitate ultimate business growth? Are you someone has experience in the creation of engaging marketing content, messaging, and campaigns at a regional level? Are you someone with experience building and deploying outreach tools, driving leads, and tracking ROI via a CRM. If you are all these and more, please read on!
Here is how you will know if you are the right fit?
- You love people and thrive when you work with a great team
- You have integrity, strive for excellence and are coachable
- You are passionate about wellness and strive for it in your daily life
- You are never satisfied and always looking for ways to be better
- You support your team with as much love and drive as you give yourself
- You believe that marketing only works if it ultimately produces a sale
- You believe in inbound marketing and know that storytelling and authenticity are the keys to building relationships
- You can manage people, tasks, ideas and even meetings with mastery
What you would do in this role:
- Develop Florida Center for Hormones and Wellness’ annual marketing strategy plan to coincide with that year’s annual sales revenue
- Create an annual budget of what is needed to implement the annual marketing strategy to present to the COO for approval
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Lead weekly Sales/Marketing meeting with COO and Director of Patient Services to share campaign specific results and ROI plus brainstorm ideas for improvement and new campaigns
- Work with Director of Patient Services to analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective.
- Research competitors to stay current with similar products or services on the market
- Manage the production of all marketing work both internally and with vendors using Asana
- Manage our social presence, build engagement, and develop relationships with key influencers to help us get our message out with our Social Media vendor
- Develop strategy, content and manage paid search and social campaigns with our Ads Manager vendor
- Develop strategy, content and manage follow up and other email marketing initiatives
- Support and manage our SEO vendor to ensure we continuously improve our search engine rankings
- Work with the team to promote and service our live events internally
- Think creatively, brainstorm and develop new content and approaches to increasing lead generation and conversion
- Work closely with the Patient Liaisons to ensure our message is on point with the needs of our patients and future patients
- Manage customer referral programs and drive traffic and conversion through all digital channels
- Encourage patient reviews on multiple platforms
- Deliver moments of delight to our patients
Here is what would you need to know to achieve these goals:
- Degree in Marketing or Communications, or commiserate experience
- 3 - 5 years of proven results as a marketing strategist
- Strong writing skills and enjoy crafting engaging messaging that POP
- Highly analytical and like playing with numbers (Your favorite acronym is ROI)
- Love software - either desktop or in the cloud, and knows how to push its limits to get what you want from it
- Eager to learn all aspects of bio-identical hormones (not sure what it is – look it up J) and other wellness practices
- Live a life of wellness and commitment to health (or at least try to)
- Passion about serving and understanding our patients
- Self-starter and comfortable driving projects
- Detail-oriented with an ability to multitask getting things right the first time
- If you have experience creating graphics and editing video, that is a plus
- Loves a team – especially an awesome one!
- Rolls easily with an ever-changing environment
- Extra bonus points if you have worked with Keap (formerly Infusionsoft)
