Director Of Marketing

Join Revant Optics as our Director of Marketing and become an integral part of the Revant Leadership Team! At Revant Optics, we're on the cusp of building a globally recognized vision brand, fueled by innovation, local manufacturing, inspiring, sustainable products, and effective storytelling. We're seeking a visionary, self-starter who isn't afraid to get into the work and lead by example. The right candidate embodies strategic prowess, inspirational leadership, and a deep-rooted understanding of the full spectrum of digital marketing, from audience segmentation to market dynamics.
In this role, you'll spearhead revenue and profit growth through meticulously crafted digital marketing strategies, guiding our team to create impactful campaigns that not only boost revenue but also elevate brand visibility and enhance customer lifetime value. Reporting directly to our Founder/CEO, you'll lead a team of five talented marketing professionals and inspire them to do their best work through a mix of analytical thinking and creative marketing.
Revant is dedicated to revolutionizing the eyewear industry with superior quality products, advanced technology, and sustainable practices at our core. Committed to diversity, equity, and inclusion, we're building a culturally attuned organization where every voice matters.
If you're an experienced and driven digital marketing leader with an appetite for a growth-oriented, fast paced-environment join us to make a meaningful impact in the eyewear industry. Apply now and let's embark on this transformative journey together!
Revant offers a competitive compensation package including:

• Base salary, $120,000 - $140,000 (dependent upon experience)
• Eligible for the company bonus program
• Health, dental and vision benefits
• 401k with 4% company matching
• 3 weeks Paid Time Off per year
• 10 company paid holidays per year
• 16 hours of volunteer time off per year
• $500 charitable donation match
• Company parking or transit pass provided

About Revant
Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet. We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play. We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible. Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.
Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.
Essential Functions
Strategic Leadership

• The director is the marketing visionary, who understands Revant's consumers and anticipates theirbehaviors.
• Revant is a direct to consumer company. The Marketing Director will be responsible for setting KPIs and the development of a digital marketing and communications strategy that aligns with company goals and objectives
• Lead and manage the marketing team in creating a cohesive vision and inspire collaboration of cross-functional teams
• Effectively delegate priorities based on the marketing plan
• Develop and implement comprehensive marketing strategies to generate global consumerinteraction, build brand awareness and customer loyalty.

Growth Strategy

• Manage traffic generation and the marketing budget allocation for efficient revenue growth
• Responsible for forecasting sales demand and new product projections in partnership with the product and ecommerce teams
• Work with the customer retention specialist to develop and execute strategies to increase customer lifetime value through retention and loyalty initiatives
• Create and guide strategic execution of the promotional calendar

Data Analytics and Insights

• Analyze and report on marketing performance using analytics tools such as Google Analytics, Google Ads, Meta Ads, and other business intelligence tools
• Leverage advanced analytics for informed decision making based on current data and data obtained from analysis, determine, and implement a budget andstrategy that optimizes the use of external agencies and in-house teams.
• Understand customers through research and analysis of key metrics and create shared understanding of our target customer across the company

Brand Development

• Oversee the development of the brand and design, including managing creators, content strategy, and defining the brand's identity, voice, tone, and key messages

Multi-Channel Marketing

• Partner with the product and ecommerce team to develop go-to-market strategies for new products and services
• Oversee and manage full funnel marketing performance across multiple channels to ensure marketing KPIs and overall company goals are hit
• Build an awareness marketing program including social media, influencers, PR, affiliates, and other channels to grow brand reach and engagement.

Competencies

• Strong experience developing and overseeing digital growth marketing strategies and KPIs, with a focus on measurable results
• Strong leadership, development and management skills
• Proficient at forecasting demand and new product projections
• Proficient with in data visualization and analytics tools such as Google Analytics and excel
• Strong understanding of attribution modeling
• Excellent budget management and resource allocation skills
• Strong understanding of Marketing channels and the full marketing funnel
• Extensive experience leading and managing a team to achieve company goals
• Experience with new customer acquisition and retention techniques with a track record in driving traffic and sales growth.
• Experience managing brand and design development and creative content strategy
• Experience in negotiating contracts with vendors, agencies, and contractors
• Experience in identifying and opening up new revenue channels

Education and Experience

• Bachelor's degree in Marketing, or equivalent experience - MBA is a plus.
• Minimum of 5 years of direct-to-consumer (DTC) company leading the Marketing function of a scalable organization. Must have successfully achieved growth at a company doing $20MM+ in DTC sales.
• 5+ years of people management experience.
• Advanced experience with data visualization and analytics tools

Intangibles

• Self-starter and motivator
• Communicate with purpose and honesty
• Identify ways to constantly improve
• Always work to bring value to the customer
• Demonstrate strong judgment and decision-making skills; be able to identify, prioritize and articulateinitiatives with the greatest impact.
• Creative thinker who unlocks the company's hidden value by capitalizing on key business drivers,consumer trends and insights.
• A strong entrepreneurial spirit who enjoys being involved in tactical execution.

Revant Values
Initiative
Empathy
Focus
Trust
Work Environment - Hybrid (Tuesdays and Wednesdays in office)
While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours. In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required.
When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Travel
Potential for 2-3 weeks of travel per year.
AAP/EEO Statement
It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.