Director Of Marketing And Communications

Jesuit Refugee Service/USA

The mission of Jesuit Refugee Service/USA (JRS/USA) is to accompany, serve, and advocate for refugees and forcibly displaced persons. JRS works in 58 countries worldwide to meet the educational, health, psycho-social, and emergency needs of more than 1.5 million refugees and other forcibly displaced persons regardless of race, ethnic origin, or religious beliefs.

Reporting to the President, the JRS/USA Director of Marketing & Communications will set and guide the strategy for all Marketing and Communications, including the website, social media, paid media, and public relations messages and collateral to consistently articulate JRS/USA’s mission, build JRS brand awareness, and support growth in the network of JRS/USA supporters. The Director of Marketing and Communications will manage a team of two full-time employees, coordinate with vendors and consultants, and work closely with colleagues within the organization as the communications partner on a variety of strategic initiatives and campaigns.

Responsibilities

· Develop, implement, and evaluate strategic and annual communications plans across JRS/USA’s audiences in collaboration with colleagues and constituents.

· Mentor and supervise a Web & Marketing Officer and Digital Communications Coordinator.

· Plan and collaborate with the JRS International Office Communications Department to co-lead and support global communications efforts and crisis communications response.

· Oversee brand building activities, including innovative campaigns, and update visual identity and style guidelines as necessary. Provide leadership to ensure JRS brand consistency.

· Manage the development, distribution, and maintenance of all print and electronic collateral. including JRS/USA’s website, newsletters, brochures, annual report, and fundraising materials.

· Coordinate with partners, global colleagues, and others to develop consistent and compelling storytelling and other content that grows and engages audiences and communicates JRS’s mission around the world.

· Provide leadership on the management of all visual assets, using JRS’s digital asset manager.

· Provide leadership on all paid media efforts, including social media ads, print ads, and sponsorships.

· Provide oversight and collaborate with staff on media engagement. Develop materials (e.g. press releases, op-eds, interviews), and direct media relations to cultivate relationships with key media outlets. Identify and support spokespeople for JRS/USA including finding opportunities to place thought leadership pieces, creating talking points, and providing media training.

· Manage incoming communications requests from JRS/USA’s other departments to support their goals and collaborate on writing, design, and promotion, including:

o Advocacy—action alerts, policy media outreach, advocacy publications

o Outreach—outreach materials and event collateral, digital programs

o Development—digital and written appeal support, fundraising collateral materials

o Program—strategies to promote JRS/USA’s international and domestic programming with a US audience.

· Support events and field visits, including through written materials, photos, and videos.

· Lead efforts to test and measure the effectiveness of Marketing and Communications activities and the level of engagement within the network over time in order to grow the network of supporters.

· Regularly interpret analytics to adjust and support strategies, campaigns, and content.

· Provide strategic guidance to overseas JRS offices regarding U.S.-donor branding and marketing requirements.

· Identify, manage, and collaborate with vendors and consultants on an as-needed basis.

· Develop and manage annual communications plan and budget.

Qualifications

· Bachelor’s in advertising, communications, public/media relations, or related area of study. Master’s degree desirable.

· At least 10 years of relevant communications, marketing, and/or public relations experience, including supervisory experience. Experience in the fields of humanitarian assistance, international development, or social justice is a plus.

· Familiarity with the Catholic Church and Catholic Social Teaching.

· Able to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels.

· Experience working with teams to develop and implement communications and marketing strategies.

· Excellent writing/editing and verbal communication skills. Public speaking experience desirable.

· A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.

· Experience using data to make Marketing and Communications decisions.

· Experience with the following programs is a plus:

· WordPress
· Adobe Creative Suite
· Canva
· Pardot, Salesforce Marketing Cloud, Hubspot or other digital Marketing and automation tools

· Meltwater, Cision, or other media monitoring and social listening tool
· Social media advertising including Meta Business Suite, Twitter, TikTok
· Google Adwords, Tags, and Analytics

· High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.

· Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters.

· Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives and exploring new strategies and technologies in the field of communications.

Salary Range: $114,000 – $142,000/annually

JRS/USA is an Equal Opportunity Employer, JRS/USA does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, sexual orientation, or any other characteristic protected by the law. We welcome applicants from a diverse spectrum of qualified candidates.

Job Type: Full-time

Pay: $114,000.00 - $142,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Washington, DC 20006: Relocate before starting work (Required)

Work Location: Hybrid remote in Washington, DC 20006