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SalaryPosition Description:
This role of Director Marketing will be to create, develop and implement the annual marketing strategy plan supporting MXR Imaging goals and objectives.
This role will design and execute the strategic marketing initiatives by leveraging print, social media campaigns and ecommerce platforms as well as lead the marketing team on the day to day marketing operations; to support the promotion of growth objectives, products, and services.
Roles & Responsibilities:
- Experience with website building and optimization.
- Candidates should have some experience in team building, leadership and project management.
- Experience with multi-channel marketing through utilization of SEO, PPC, email, content marketing, social media, and web development.
- Develop and implement e-commerce marketing strategies; support the design, content, analytics of the website.
- Collaborate with other departments, such as IT and finance, to ensure seamless integration and functionality of e-commerce operations.
- Continuously monitor and evaluate industry trends, competition, and customer needs to adjust marketing strategies and meet business objectives.
- Develop and execute promotional campaigns, such as email marketing, affiliate programs, and social media advertising, to drive traffic and sales.
- Ensure compliance with legal and regulatory requirements, such as privacy and data protection laws and PCI-DSS standards.
- Stay up-to-date on emerging technologies and advancements in e-commerce to maintain a competitive edge and drive innovation.
- Proficiency in using CRM tools and sales analytics software.
- Perform digital competitive analysis to research new opportunities, and use data to provide strategic recommendations that support client growth.
- Monitor industry trends and apply best practices across accounts.
Education/Experience:
Required:
- Bachelor's Degree in Marketing or relevant field
- A minimum of five years to eight years' experience in a marketing leadership position, and B2B marketing experience required.
- Experience with Bing Ads, Google Analytics, Google Ads, and Google My Business, Google Shopping
- Basic proficiency with web development tools and languages; fair grasp of user-centered design and usability testing methodologies; experience with responsive design methods and development; some working knowledge of HTML/CSS.
Preferred:
- Pardot and Salesforce experience preferred
- Ability to analyze traffic and conversion data; solid analytical skills
Travel:
- Ability and willingness to undertake approximately 25% domestic travel
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee frequently is required to stand, walk, sit, reach with hands and arms, and talk or hear. The employee is occasionally required to climb or balance, stoop, kneel, and crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
