Director Of Marketing

Lucia Protocol is building the future of sole-ownership and decentralization of data.

We are a team of high-performance individuals. Artists. The starting lineup. Always hunting for the next best product, strategy, and execution. Whether you’re with us in our offices in Santa Clara and San Francisco, or even remotely, a job at Lucia Protocol will be demanding. Yet we reward those that deliver results. Those that can think bottom up, from a first principles standpoint. And we wouldn’t ask for anything else.

At Lucia Protocol, we don’t just build software. We innovate where we are recognized at the top of adjacent industries. Join the team that manifests the standards of excellence, and does whatever it takes to realize that value. We want your unique experience and strengths to guide us to a better tomorrow.

Does a resourceful, dynamic and withstanding environment activate your reticular activation system? Do you like to venture into that part of the world where you can’t “Google your answers” to solve your problems anymore? It happens when your abilities cross the threshold from exceptional to elite. If you know what that feels like, you’ll be a great fit for our team!

Responsibilities
Finalize Marketing Strategy

• In the first week: Review and finalize the marketing strategy, ensuring alignment with the overall goals of the product launch.
• In the first week: Determine key messaging, target audience, channels to be utilized, and marketing budget allocation.
• Coordinate with the product team to understand the unique selling points of the DEX product.

Content Creation and Collateral Development

• Oversee the creation of various marketing collateral, including blog posts, press releases, social media content, email campaigns, and website updates. Have a cadence where you create and post a deliverable at least twice a week
• Ensure that all content is compelling, informative, and optimized for the target audience and relevant channels.
• Review and approve all marketing materials before they are published or distributed.

Community Engagement

• Every Tuesday and Thursday engage with the community on various platforms such as community forums, social media channels, and messaging apps.
• With a response time of under 24 hours, address questions, concerns, and feedback from the community, fostering a sense of trust and transparency.
• Organize and participate in community events, AMAs (Ask Me Anything sessions), and live Q&A sessions to generate excitement and build anticipation for the product launch.

Monitoring and Analytics:

• Use analytics tools to monitor the effectiveness of Marketing efforts and track key metrics such as website traffic, social media engagement, email open rates, and community sentiment.
• Analyze data to identify trends, insights, and areas for optimization.
• Make data-driven decisions to adjust marketing strategies and tactics as needed based on performance metrics.

Requirements

• A minimum of 5 years of proven success in lead position.
• Background in at least one or a combination of business development, strategy, operations, venture building, management consulting, branding, project management, venture capital, and portfolio management.
• Data-driven approach to decision making.
• Effective communicator, able to represent Decentral to external stakeholders.
• Entrepreneurial self-starter, able to drive agendas and execute with minimal guidance or supervision.
• Passion for crypto and digital assets.

Ideal Qualifications

• Crypto native is a plus.
• Technical experience in Data Science is a plus

Job Type: Full-time

Pay: $141,824.05 - $192,928.79 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Supplemental pay types:

• Commission pay

Application Question(s):

• The role offers potential ownership in the company through equity, granting you a direct stake in our future success. Salary/Compensation is structured with fundraising milestones. Are you willing to proceed on these conditions?

Experience:

• Marketing: 2 years (Preferred)

Work Location: Remote