Position Purpose/Summary

The Director of Digital Marketing is responsible for leading all Digital Marketing initiatives to drive comprehensive strategies, manage performance marketing channels, and optimize website conversion rates for a seamless customer journey. This role requires an accomplished marketer with expertise in e-commerce, a knack for problem-solving, and a passion for driving profitable growth. The Director of Digital Marketing will play a key leadership role in building the digital brand and team culture while ensuring alignment with overall business goals.

Primary Duties & Responsibilities

• Develop, oversee, and execute a comprehensive Digital Marketing strategy considering regional nuances, cultural differences, and market dynamics to deliver best-in-class e-commerce experiences.
• Utilize strong knowledge of email and SMS marketing to create engagement and nurturing strategies driving customer retention and lifetime value.
• Drive initiatives to optimize website conversion rates and lead generation through strategic A/B testing, user experience enhancements, and data-driven optimizations.
• Implement a culture of continuous optimization based on data-driven insights, utilizing analytics tools to track KPIs and make informed decisions.
• Partner with IT to manage systems integrations with the CMS and oversee website maintenance, SEO, and landing page development.
• Collaborate with brand counterparts to develop and implement CRM marketing programs emphasizing automation, personalization, and hyper-targeted segmentation.
• Stay abreast of industry trends and best practices in Digital Marketing, applying them to drive continuous improvement.
• Performing all other duties and responsibilities as assigned.

Knowledge, Abilities, & Skills for Success

• Strong analytical skills and experience in segmentation, testing, targeting, and building multi-channel marketing programs.
• Strong project management skills with the ability to prioritize high volumes of work while maintaining quality standards.
• Drive for innovation and creative problem-solving.
• Experience with performance and channel marketing, including managing Google Ads and Facebook.
• Proven ability to lead and manage cross-functional teams and external agencies.
• Strong presentation skills, effectively communicating complex marketing concepts.
• Demonstrated knowledge of tools such as WordPress, Omnia, CrowdFiber, and HubSpot. Ability to embrace change in the workplace while encouraging others to seek innovative approaches.
• Ability to function effectively as a team player.
• Ability to work a flexible work schedule, as needed, to best serve our customers.

Qualifications

At a minimum, the Director of Digital Marketing must have 8-10 years of relevant marketing experience, with a focus on digital experience management. MBA as well as experience in the telecom industry preferred.

Physical Demands

Select one the following for the each of the items listed below:

• N (Not Applicable) – Activity is not applicable to this occupation.
• O (Occasionally) – Occupation requires this activity up to 33% of the time or 0 – 2.5+ hours/day.
• F (Frequently) – Occupation requires this activity from 33%–66% of the time or 2.5–5.5+ hours/day.
• C (Constantly) – Occupation requires this activity more than 66% of the time or 5.5+ hours/day.

Standing N O F C

Walking N O F C

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Reach Outward N O F C

Reach Above Shoulder N O F C

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Perceiving N O F C

Communicating N O F C Distinguish Colors N O F C

Outdoor Climate N O F C

Various Terrain N O F C

Cramped Workspace N O F C

Lift/Carry:

Up to 10 lbs N O F C

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100+ lbs N O F C

Push/Pull:

Up to 10 lbs N O F C Up to 20 lbs N O F C Up to 50 lbs N O F C Up to 75 lbs N O F C Up to 100 lbs N O F C

American Broadband, and all subsidiaries, are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.