Digital Commerce Director

At Daniel Defense, Only the Best Build the Best

Daniel Defense engineers and manufactures the world's finest weapon systems and accessories. Our mission to honor God and defend freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.

As the Digital Commerce Director, you will be responsible for the functions outlined below:

Essential Functions:

• Embody the principles of our mission and values, acting as a servant leader providing visionary guidance fostering a collaborative and inclusive environment.
• Work with Technology Department to ensure the best hosting/management solution is in place to handle future growth and security protocols
• Oversee day-to-day functions and growth of the e-commerce site, as well as ecommerce campaigns.
• Ensure sites are up to date with most current product, descriptions and inventories
• Research and brainstorm new ideas and procedures with appropriate teams/departments
• Coordinate digital marketing initiatives designed to complement overall sales & marketing strategy
• Manage e-mail marketing campaigns to include follow-up reporting and suggestions for best practices
• Coordinate future design updates for e-commerce site to include design and functionality
• Participate in cross-departmental groups to accomplish WIG goals as set forth by team and team leader
• Attend trade shows and other company-related events to provide support and expertise
• Ongoing research & analysis of competitor web sites & e-commerce practices
• Continues learning through e-commerce conferences and summits

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Provides adequate support, training and development to team members to continuously improve Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment.

• Other duties as assigned.

Knowledge, Skills, and Abilities:

Proven exceptional leadership abilities, with a track record of building, leading and developing high-performing teams in a fast-paced environment.

• Internet best practices and the impact that these have on SEO.
• Internet Marketing best practices that result in customer acquisition, retention and growth
• Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts.
• Degree in related field plus 5-10 years of experience managing websites and leading and developing co-located and remote teams.
• Experience with backend website development and expertise.
• Ability to specify technical changes to technical/development teams.
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google.
• Experience with PPC - Management of Pay per click programs.
• Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high-quality links.
• Experience using a CMS and an understanding of the impact they have on SEO.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Outstanding customer service and internal networking skills.
• Ability to work independently and lead in a remote team environment.
• Strong independent decision-making, organizational, planning and problem-solving skills.
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 25 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment - Daniel Defense is an at-will employer.

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